Vital Technologies, LLC.Presented By: Hana Chang, Thanissara Chansakul, Saewon Kim, Megan McCagh April 26, 2007Wearable Health-monitoring DeviceInteresting facts$1.7 trillion spent on health care in 20061 From 1960 to 2002, the prevalence of overweight adults increased from 44.8% to 65.2%1 Inactivity is the second leading underlying cause of death11 National Center for Health Statistics Center for Disease Control and PreventionWhat is the solution?Vitals! Vitals serves 2 main functions: Prevent injuries from over-training Develop effective training strategyMarket Information62% of adults of overall U.S. population are engaged in at least some leisure-time physical activity.2 11.8% are engaged in vigorous leisure-time physical activity at least five times per week.22 National Health Interview Survey (02-04)Target MarketsTarget MarketsTarget AudienceTwo main groups Young adults who are health-conscious Potential heart disease and post-operative heart patientsVision and MissionBecome the meter ThermometerProduct Details1.) The chest-strap 2.) The wristband3.) The USB cable 4.) The trainer softwareProduct FitChest-strap to be worn snugly around the chest Wristband can be worn on the wrist or up to 3 feet away from chest-strapProduct ObjectivesMaximize accuracy, sensitivity, and durability of the sensors Minimize the size and weight of the chest-strap to ensure comfort Minimize the size and weight of the wristband Maintain a clearly visible display and a user-friendly interface.The WristbandWeight: 40 g Diameter of face: 3 cm Thickness: 1.5 cm Memory storage capacity: 126 MBChest-strap5 cmSensory PadLocated on both sides of the hardware cast 0.4 cm thick Made of Santoprene: conductive elastomerHardware CastHydration Monitor2% decrease in normal water volume: Thirst Weakness Fatigue FlushingAlarm: 3% increase or decrease in normal water volume Audible alarm Indicator on displayHydration MonitorBody fluids contains electrolytes Bioelectrical Impedance Analysis Measures thecrease from set range Audible alarm Indicator on displayHeart Rate Monitor1) Sensing electrodes 2) Amplifier 3) Filter 4) Analog to Digital Converter 5) MCU123High Frequency Content45Screened outPedometerTrendy tool for healthy lifestyle Tangible quantification of exercisePedometerPiezoelectric force sensor Uses quartz Two metal plates Makes a capacitor Steps quantified by MCUElectric Thermometer2°C increase in temperature: Sweating Breathlessness Exhaustion FlushingAlarm: 2°C increase or decrease from 37°C Audible alarm Indicator on displayElectric ThermometerStandard precision thermistor Resistance changes with temperature Temperature computed by MCUTrainer SoftwareUser friendly interface Displays data in graphs and charts Analysis of performance Downloadable from websiteManufacturing Process1) Chest-strap production line 2) Wristband production line 3) Packaging production linePartsOutsourced Parts Crossbow Technology Inc. Circuit board Sensing electrodes Transmitter Shishi Xinjia E controlProduction TeamLeader Saewon Kim Five team members Manufacturing process Quality checkDistribution TeamLeader Megan McCagh Four team members Inventory control Customer service Retailers Shipping and distributionMarketing TeamLeader Hana Chang Four team members Advertising Market research Public relations Company imageFinance TeamFinance Manager Two team members Budgeting Accounting Payroll Bank relationsCompetitionLeading competitors: Polar Acumen, Inc. Fitsense Technology Inc. EKHO CardiosportCompetitive AnalysisHydration monitor, Heat Index, 2-way PC communicationAcumen Hydra-Alert PC (EON-3068HS)AcumenHeart rate monitor. speed distance monitorNIKE Triax Elite Heart Rate Monitor / Speed Distance Monitor (SM0019-001)NikeHeart rate monitor. altimeter, barometer, compass, storage devicePolar AXN-700 Heart Rate MonitorsPolarheart rate monitor, speed distance position monitorTimex BodyLink Trail Runner Running Watch (#5C391)TimexHeart rate monitor. speed distance monitorTimex Ironlers Amazon.com Ebay.comAdvertisingSports, health, and technology-related magazines Newsletters Online AdvertisementsAdvertisementCostManufacturing Price: $165.00 Raw materials: $133.60 Outsourcing: $12.60 Shipping: $9.00 Packaging: $9.80Determining Selling PriceCost-plus pricing P = (AVC + FC) * (1 + MK%) 25% mark up Selling price $230.00Competitive Analysis$230.00Heart rate monitor, pedometer, hydration monitor, thermometer, storage deviceVitalsVital Technologies$300.00Hydration monitor, Heat Index, 2-way PC communicationAcumen Hydra-Alert PC (EON-3068HS)Acumen$369.00Heart rate monitor. speed distance monitorNIKE Triax Elite Heart Rate Monitor / Speed Distance Monitor (SM0019-001)Nike$429.95Heart rate monitor. altimeter, barometer, compass, storage devicePolar AXN-700 Heart Rate MonitorsPolar$299.99heart rate monitor, speed distance position monitorTimex BodyLink Trail Runner Running Watch (#5C391)Timex$239.99Heart rate monitor. speed distance monitorTimex Ironman Triathalon BodyLinkhow}
Many athletes, fitness enthusiasts, and heart patients are constantly seeking to stretch the limits of their bodies. Excessive physical activity, however, may have detrimental effects on one’s health, ranging from minor fatigue to severe symptoms like heart failure or heat stroke. Conversely, many fail to maximize the benefits of their training due to insufficient knowledge about their bodies’ physical parameters. Unlike other heart rate monitors, our biosensor-incorporated chest transmitter, Vitals, thoroughly monitors and records several body conditions during physical activity.
On October 10, I sent you a letter of proposal seeking for an approval of producing anexpository handbook, “Molecular interactions and binding kinetics of StaphylococcusAureus to PMNs – an expository handbook”, presenting the research project on the studyof Staphylococcus Aureus (S. aureus) cells. The handbook is designed to provide theemployees of the Nabi Biopharmaceuticals with fundamental understanding of S. aureuscellular behavior in human vasculature. This information will ultimately help the Nabi indesigning its products, StaphVAX® and Altastaph® (products that are specificallydesigned to prevent the infection caused by S. aureus cancer cells), which are currently in their developmental stage.