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(영문) 바니스뉴욕 (Barneys New York) 신발 머천다이징 기획 프레젠테이션

Company BackgroundFounded by Barney Pressman in 1923Opened his first store on Seventh Avenue and West 17th Street in ManhattanLuxury department store chain selling designer apparel for men, women and children; shoes; accessories; and home furnishingsAcquired by to Jones Apparel Group, Istithmar WorldFootwear BusinessEnjoys high margins and strong growth rates, particularly in sandals and bootsFaces a margin battle this 2011 due to sourcing cost increases

경영/경제| 2015.11.26| 25페이지| 10,000원| 조회(100)

기획, 머천다이징, 신발, 패션MD, 실무, 바니스뉴욕

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(영문) 라코스테 (lacoste) 속옷브랜드 성장 가능성 분석과 런칭 방안

..PAGE:1..PAGE:2Lacoste: FactsFounded in France in 1933 by Rene LacosteHigh-end French fashion brandThe famous Crocodile logoWell known for its pique poloRecognized internationally with over hundreds of operating store locationsSteve Birkhold, current CEO of Lacoste..PAGE:3DNAˇ“Classic, understated quality and luxury with a sophisticated blend of sports and fashion that links the history, past, and future.”..PAGE:4..PAGE:5..PAGE:6Target Customerfor New Intimate LineMiddle class, working customerCollege or graduate studentsMen and women 18-34 years oldLook for style, comfort, yet most importantly high qualityCommitment to sustainability“Aspirational" (ambitious) customers“Quality Conscious,” Fashion forward, and individualisticModern and contemporary..PAGE:7Department stores carrying LacosteBergdorf GoodmanLord and TaylorNordstromDillard’sNeimanMarcus..PAGE:8Specialty StoresNYC LOCATIONS:BroadwayFifth AvenueSohoPark Avenue..PAGE:9Social Media..PAGE:10LacosteBrand Positioning MapMidHighL 20% of total apparel sales.About 50% of the business is done in bras followed by underwear and sleepwear each at 25%.The below 35-segment is driving most of the lingerie growth.http://www.businessinsider.com/everything-you-need-to-know-about-the-rapidly-growing-lingerie-industry-2011-1?op=1..PAGE:15Lifestyle Brands’ Intimate Wear Extensions Examples"Clothes are nothing without underclothes. I take this category extremely seriously. The first step in a woman's wardrobe is her intimates, brassieres and sleepwear. She doesn't make a move without those pieces.”-Isaac Mizrahi, Creative Director, Xcel Brands, Inc.“the big demand in apparel -- especially lingerie -- is for aspirational products and brand integrity, whether it's the cachet of a fashion icon, a lifestyle statement that's classic or sexy, or a licensed character that's either hip, irreverent or lovable, according to executives.”-WWD Article, “An Intimate Plan.”http://globenewswire.com/news-release/2012/01/20/465865/243333/en/Xcang on WWD Article, “Vera Wang Inks Lingerie License”Lifestyle Brands’ Intimate Wear Extensions Exampleshttp://www.wwd.com/markets-news/intimates-activewear/lingerie-licensing-gets-more-precarious-2406946?full=true http://www.wwd.com/fashion-news/fashion-features/vera-wang-inks-lingerie-license-580383..PAGE:17Licensee Company: WarnacoOwns and licenses a portfolio of highly recognized brand names; Calvin Klein Underwear, Olga, Olga Christina, Warner’s.Brand names the Company licenses for a term generated approximately 54% of its revenues during Fiscal 2010.Owned brand names and brand names licensed for extended periods (at least through 2044) accounted for over 90% of the Company’s net revenues in Fiscal 2010...PAGE:18Calvin Klein Underwear:Leader of marketcutting-edge design/ innovative fabrics/ exceptional fit and qualityGlobal at better department and specialty stores and at Calvin Klein stores.Licensee Company: WarnacoThe Warner’s:Modern everyday woman: Age 18 - 45Comfortable & Prac busiest business districts in New York City...PAGE:22LACOSTE:Launch at Gansevoort Hotel..PAGE:23Products: WomenColor Palettes..PAGE:24Products: Men..PAGE:25TraditionalTargeted towards more mature customers and tennis players.Expanded its operations in the international markets through licensing agreements.1980s, overexposure in U.S.CurrentThe BusinessWeek reported that Lacoste USA's sales had soared 1000% in the past five years.US became one of the largest and most profitable markets for Lacoste.Marketing Techniques..PAGE:26Collaboration with BloggersSocial MediaPop Up StoreMobile App PushMarketing Techniques..PAGE:27First be promoted online through social media.Before the actual launch, we’ll have pop-up stores to excite the audience.( - Main locations: Soho, Union Square, Greenwich, Bryant Park)First in-store launch will be at the Gansevoort Hotel location, with celebrity guest appearances.Lastly, introduced to department stores and available through e-commerce.Launching the Intimated Minimum Year 3US$ 1,832,850Guaranteed Payment Dates:Half UpfrontCurrency Used:US Dollar $Sell to other licensees at what % Discount:15%Percent of product that can be sold at off price:25%Lacoste & Warnaco Deal Sheet..PAGE:30Trade Shows Licensee is Required to participate inCURVExpoDedicated designer required?YesDedicated Sales Managerrequired?YesMust licensee have a dedicated space of the licensor’s product in the licensee’s showroom?YesDesign Approval: when?Must be approved by the licensor before production.Quality Control: How Managed?40 % Licensor will inspect manufacturer and the design processes.Will Financial documents be reviewed by the licensor?YesLacoste & Warnaco Deal Sheet..PAGE:31Works Citedhttp://www.wwd.com/markets-news/intimates-activewear/an-intimate-chat-with-isaac-mizrahi-5881375http://money.cnn.com/magazines/business2/business2_archive/2006/04/01/8372798/index.htmhttp://www.forbes.com/2009/10/29/lacoste-euro-rscg-online-ads-cmo-network-lacoste.htmlhttp://www.slide625

경영/경제| 2015.11.25| 32페이지| 6,500원| 조회(149)

패션, 런칭, 라코스테, lacoste, 성장가능성, 속옷브랜드, Intimate

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(영문) 기아자동차 역사와 정의선사장의 리더쉽, 매출분석

Company History of Kia Motors- South Korea's oldest car company, was founded on 1944.- South Korea's second-largest automobile manufacturer, following the Hyundai Motor Company.- Kia Motors America was incorporated in the United States in 1992.- Declared bankruptcy in 1997 due to the Asian financial crisis. - Hyundai Motor Company acquired Kia Motors in 1998.- Since 2005, Kia has focused on the European market and has identified own design.- Kia Motors Manufacturing Georgia opened in 2010, after recorded its 15th consecutive year of increased U.S. market share.

경영/경제| 2015.11.25| 8페이지| 2,000원| 조회(108)

역사, 리더쉽, 기아자동차, 매출, 사장, 정의선, 기아매출

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(영문) 스티비원더(Stevie Wonder) 의 업적, 대표곡소개

Why Stevie Wonder?Stevie Wonder is world famous singer that has various musical accomplishments and recognitions among the all over the world, but I personally didn’t have many knowledge of him. I was just heard his name and knew few of his songs which are super famous. In the class, we discussed about him as a great singer and songwriter in 60’s into the 70’s, so I could get little specific ideas about him from the lecture. Luckily, I had chance to attend his live concert when I was in Korea during last summer vacation, and it was so impressive for me. Since it is really hard to get a chance to hear this world renowned singer’s song in person nearby their home for Korean, there were so many people at the stadium. During the performance, they screaming, yelling, singing and dancing together including me. Just being there with these enthusiastic people was really great experience for me, and it was definitely unforgettable concert in my life. Therefore, I reminded his concert again and les, and writes and produces songs for many of his label mates and outside artists as well. Wonder plays the piano, synthesizer, harmonica, congas, drums, bass guitar, bongos, organ, melodica, and clavinet. In his childhood, he was best known for his harmonica work, but today he is better known for his keyboard skills and vocal ability.ImpactsWonder's songs are renowned for being quite difficult to sing. He has a very developed sense of harmony and uses many extended chords utilizing extensions. Many of his melodies make abrupt, unpredictable changes. Many of his vocal melodies are also melismatic, meaning that a syllable is sung over several notes. Some of his best known and most frequently covered songs are played in keys which are more often found in jazz than in pop and rock. Wonder played a large role in bringing synthesizers to the forefront of popular music. He developed many new textures and sounds never heard before. In 1981, Wonder became the first owner of an E-mu Emulator.Hs were created by Malcolm Cecil and Robert Margouleff. The song also features trumpet and saxophone, played respectively by Steve Madaio and Trevor Laurence. The beat in this song is very similar to heartbeat speed, so some people said that it is impossible to sit down while listen this song.In the concert, he sang this song at the last part of concert and I remember most of people in the stadium were standing up and clapping, dancing, and singing with Stevie Wonder. For me, especially the splendid trumpet sound comes after the lyric “superstition ain’t the way” was so memorable when I listened it in person. I was so excited that I felt like my blood moving opposite direction.The song basically deals with superstitions, and mentions several popular superstitious fables in its lyrics. The lyric is pretty straight forward and he is saying that don't be so stupid and get worked up over superstitious beliefs you don’t understand, because most likely they're not true. Also in the chorus, "Wore about him. I love the lyric and the harmonica sound that is played in the whole song. When I listen to this song, I can feel how much he love his daughter by lyrics, his voice, and the harmonica sound that played by him. At the live concert in Korea, everyone in the stadium sang with him this song. It is so familiar to Korean because one of Korean artists was remake this song. It was a hugely popular song at that time. For me, it was really honor that I could hear this song with his actual vocal.“Living for the City” (Length 7:21 (full-length version), 3:41 (single edit))Stevie Wonder lead vocal, background vocals, Fender Rhodes, drums, Moog bass, T.O.N.T.O. synthesizer, handclaps“Living for the City” is in a 1973 hit single from his Innervisions album. This song reached #8 on the Billboard Pop Singles chart and #1 on the R&B chart. The record is driven by a slow bass synth groove that manages to exude a certain amount of tension, an appropriate soundscape for the angry social commteve, you can do better than that, this is shit" and I was really shirty with him, and we got him hoarse, we wouldn't give him tea, he likes this tea with no milk in it, with the lemon to clear the throat, We didn't give him the tea. (Laughs) He was getting real upset; I think he's still upset with me about that, but we got a great track!" This true story is so funny and also very creative that how this professional musician tried to get the sound he wants.I think the main subject of the concert in Korea was peace and love. In the middle of the concert, all the lights in the stadium went off and Stevie Wonder started to give a long speech about the current situation of South and North Korea, and communication between them. He is the person who tried to criticize the existing problem in 1970s and tried to figure out as an action, so I personally very impressed with his speech. After this dark moment, he sang the song, “Vision” and then "Living for the City," so that is why I remembered 9>.1

예체능| 2015.11.25| 7페이지| 3,000원| 조회(245)

스티비원더, 업적, 대표곡, steviewonder

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(영문) 핸드백브랜드 코치 (coach) 의 역사와 생산테크닉, 타켓소비자, 플래그쉽 스토어 분석

2. History of the CompanyCoach is a modern classic American accessory brand, and represents theAmerican luxury brand. Coach’s products made today have the same clarity of designand precision of craft as one made 70 years ago.Coach was founded in 1941 by Lilian Cahn and Miles Cahn as a small family-runworkshop. In a Manhattan loft, six skilled leather workers handcrafted a collection ofleather goods, such as purses and pouches, with high quality skills which were handeddown from generation to generation.In 1962, Bonnie Cashin, one of the most successful fashion designers, who wassigned by Miles Cahn, produced a flat leather bag which was inspired by a standardshopping bag. This contributed to bringing Coach into a new era of design withdemanded function. She also introduced another hit in the early 70s with the sporty,utilitarian “Duffle Sac.” She made the leather tender, stronger, and made it possible toprevent the discoloration of the leather by using an innovative method of leatherprocessing.

경영/경제| 2015.11.25| 13페이지| 4,000원| 조회(125)

역사, 패션, 핸드백, 소비자분석, 코치, coach, 플래그쉽, 플래그쉽스토어

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