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(영문) 펩시vs코카콜라 경영전략 비교 및 분석 보고서

Semester ProjectA Comparative Analysis of:Pepsi & CokeA Financial and Qualitative Analysis:Pepsi vs. CokeTable of ContentsIntroduction1Profile: Pepsi Corporation2Why Pepsi?3Selection of Benchmark3Pepsi vs Coke3The Cola Wars3-4A Comparison of Products4-5Technological Advantages5Quick financial facts5Food and Bevarage Industry Introduction5-6Nature and Structure6Current Industry Trends6Diet food6-7Stevia7Coconut Water7-8Regulation8FDA inspection8-9Food labeling9Performance Analysis Introduction10Qualitative Analysis10Organizational Citizenship Introduction10Employee Relations10-11Organizational Health Survey11-12Healthy Living12Healthy Money12-13Healthy Competition13-14Wellness at “Work”14-15Chairman’s Circle of Champions15Customer Relations15Centers of Excellence16Survey Results16Localization in Key Markets16-17Competitor Relations17-18The Sherman Antitrust Act18Government Relations18-19Environmental Relations19-20Water Conservation20Package Reduce20-21Minimizing Waste21-22Solar Powers2eyond the 36 countries in which Pepsi currently offers programs.PepsiCo also partners with organizations such as the World Economic Forum, National Business Group on Health, Health Enhancement Research Organization, Workplace Wellness Board, World Health Organization, and Alliance for a Healthier Generation and Healthy Weight Commitment Foundation to improve workplace wellness.Chairman’s Circle of Champions25Pepsi created the “Chairman’s Circle of Champions” to reward the company’s top operations associates around the world. The new award program focuses on backend employees for their strong performance in areas such as safety, job performance, service and even people skills.Recipients will be recognized for their accomplishments at a three- to four-day event in New York where they can also receive training to enhance their work performance upon their return. Top leaders from the company will give presentations and breakout sessions will be held. Winners will also go on tours of the cihicalQuote ranked PepsiCo #3 in a 2011 evaluation of companies with the most ethical reputations.Ethisphere named PepsiCo among its 2010 World’s Most Ethical Companies.PepsiCo won the 2010 Ethical Corporation Responsible Business Award for Sustainability Technology.Vendor Relations52Pepsi believes a part of their success comes from being viewed as a premier supplier by their customers. Thus, they are not just delivering products only; they pride themselves on delivering superior value and expertise to their vendors.Many retailers today have supplier scorecards that measure important sales and operational metrics. In addition, Pepsi also leverages third-party benchmarking tools from the U.S.’s Kantar Retail surveys and globally through the Advantage Group International survey. In Kantar Retail’s 2010 surveys, Pepsi ranked among the top two foodservice suppliers in the U.S. and ranked number four among retail customers. Pepsi delivered year-over-year improvements in the areas of supply ceir profitable operation.The ratio Times Interest Earned is a measure of a firm’s ability to cover tis cost of capital. It represents the number of times the firms earnings exceed its financing costs. Therefore, an increasing number is considered to be desirable.76 Unfortunately, both Pepsi’s and Coke’s ratio decreased compare to their previous year. Pepsi’s decreased from 21.4 to 10.1 while Coke’s decreased from 26.2 to 20.4 (Exhibit 27).Current Cash Coverage Ratio simply shows how much a firm can cover its debt with their cash. A positive number shows a firm generates enough money and more from their operation while a negative number indicates the firm is using cash. A number can often be negative. However, a constant negative number is not desirable for the firm as well as its investors. We can predict this Current Cash Coverage Ratio is a positive number because the report discussed that both companies want to keep their profitable operation and strategy based on the ratio of Curreocused on children, ages six to eleven, and their mothers or caregivers and provides an online tool for them to track their progress.Energy Balance 101 (EB 101) promotes wellness by providing energy balance resources, including an EB 101 curriculum, for schools, parents and communities. The program was developed in partnership with Discovery Education.Energy Balance 4 Kids is a research project being conducted by the American Dietetic Association Foundation, Playworks and University of California at Berkeley to evaluate the impact of a comprehensive school-based energy balance program for students in grades3–5.The Healthy Schools Partnership (HSP) was formed by three national organizations—the American Council on Fitness and Nutrition, the American Dietetic Association Foundation and PE4Life—to deploy Registered Dieticians, and PE4Life teachers to combine nutrition and physical education to teach energy balance. HWCF has expanded the HSP program beyond the original Kansas City pilot sc 1

경영/경제| 2011.11.30| 128페이지| 6,000원| 조회(334)

경영, 분석, 비교, 코카콜라, 보고서, 코크, 펩시, pepsi, coke

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[영문] 미국 건강보험 재조정에 관한 보고서, Reforming Health Care in the United States 평가A좋아요

Reforming HealthcareHealthcare is the treatment and management of illness, and the preservation of health through services offered by the medical, dental, complementary and alternative medicine, pharmaceutical, clinical sciences, nursing, and allied health professions. Health care embraces all the goods and services designed to promote health, including “preventive, curative and palliative interventions, whether directed to individuals or to populations”. Health systems consist of all the people and actions whose primary purpose is to improve health. They may be integrated and centrally directed, but often they are not. After centuries as small-scale, largely private or charitable, mostly ineffectual entities, they have grown explosively in this century as knowledge has been gained and applied. They have contributed enormously to better health, but their contribution could be greater still, especially for the poor. Failure to achieve that potential is due more to systemic failings thanion into the market generally believe that such intervention distorts pricing as government agents would be operating outside of the corporate model and the principles of market discipline; they have less short and medium-term incentives than private agents to make purchases that can generate revenues and avoid bankruptcy. Health system reform in the United States usually focuses around three suggested systems, with proposals currently underway to integrate these systems in various ways to provide a number of health care options. First is single payer, a term meant to describe a single agency managing a single system, as found in most modernized countries as well as some states and municipalities within the United States. Second is an employer or individual insurance mandate, with which the state of Massachusetts has experimented. Finally, there is consumer-driven health, in which systems, consumers, and patients have more control of how they access care. This is argued to provide a gration in the country. We make up 14 percent of the population, more than 42 million people across this country. Thirty-four percent of Latinos are uninsured. According to a study of 2007, the National healthcare Disparties Report, Latinos fared worse than non-hispanic whites for core measurements on healthcare access and quality.” (US House of Representative)Moreover, 42% Latinos are uninsured. People everywhere are complaining that relentlessly rising costs are making health insurance unaffordable. The situation is especially dire for millions of Americans who are uninsured, self-employed or whose employers do not offer subsidized group coverage. A survey by the Commonwealth Fund found that 73 percent of the adults, who tried to buy insurance on the open market over a three-year period never bought a plan because they could not afford it, could not find a plan that met their needs, or were turned down. Successful reform will provide financial support for those who need it and is the o services. In the first decade of the 21st century the private sector started to be increasingly used by the NHS to increase capacity. According to the BMA a large proportion of the public opposed this move.The NHS is largely funded from general taxation (including a proportion from National Insurance payments. The UK government department responsible for the NHS is the Department of Health, headed by the Secretary of State for Health. Most of the expenditure of The Department of Health (£98.7 billion in 2008-9) is spent on the NHS. So, why not in the United States?It is impossible to change the whole system in a day. For example, the day after Great Britain established the National Health Service. There were thousands of bureaucratic shock troops walking into hospitals, insurance-company executives and doctors protesting in the streets, patients standing outside chemist shops worrying about whether they can get their prescriptions filled. We cannot swap out our old system for a new onesidents support the reform.The Massachusetts plan didn’t do anything about medical costs, however, and, with layoffs accelerating, more people require subsidized care than the state predicted. Insurance premiums continue to rise here, just as they do elsewhere in the country. Many residents also complain that eight per cent of their income is too much to pay for health insurance, even though, on average, premiums amount to twice that much. The experience has shown national policymakers that they will have to be serious about reducing costs. Now, there is no single Massachusetts patient who has had to ask how much the necessary tests will cost; not one who has told that he needed to put off his cancer operation until he found a job that provided insurance coverage. And that’s a remarkable change: a glimpse of American health care without the routine cruelty.We can’t be perfect and same as Healthcare system in the United States. There are lots of healthcare systems in the world, but notT 4

의/약학| 2011.04.11| 8페이지| 2,000원| 조회(386)

건강보험, reform, 미국 건강보험, health care, reformin..

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[영문] 모나리자 분석 레포트, Mona Lisa reserch paper

The most famous woman in the worldMona Lisa, or La Gioconda, is a 16th century oil painting on poplar wood by Leonardo da Vinci. It is owned by the French government and hangs in the Louvre museum in Paris. Mona Lisa is painted by the Italian artist Leonardo da Vinci. Leonardo da Vinci, who is the most famous artist during 15th century, is the painter of Mona Lisa. Leonardo da Vinci moved to Florence from the Tuscan village of Vinci. Leonardo was in the period of ‘Renaissance humanism’. People in Renaissance humanism believed that there were no mutual exclusive polarities between the sciences and the arts. But Leonardo thought differently. He studies in science and engineering are as impressive and innovative as his artistic work. Therefore, Leonardo’s strength was that he was an acute observer of human being and his art vividly expressed human emotions. The best example about his strength is the ‘Vitruvian Man’. He knew that if we measure the distance from the soles of the feet to the top of the head, and then apply that measure to the outstretched arms, the breadth will be found as same as the height. He was an artist, a scientist, a journalist and a sculptor. His master pieces are not just those two I mentioned before. He draws lots of masterpieces such as ‘The Last Supper’ and ‘Virgin and Saint Anne with the Christ Child and the Young John the Baptist’.Between about 1503 and 1506, Leonardo painted the renowned portrait known as Mona Lisa. The subject may have been 24-year-old Lisa Gherardini del Giocondo, the wife of a prominent merchant in Florence. Mona Lisa is a masterpiece of Leonardo da Vinci who is well known for ‘mysterious smile’. Her smile is so mysterious because wherever you stand and see her, she smiles back to you. Now, to solve the mysterious smile, we need to know what Leonardo studied. Leonardo was a pioneer in the study of light, and he is credited with various insights about its nature. The illusion in question is demonstrated by drawing a wheel with a suitable number of spokes or radials and then blackening every other segment so that black and white regions alternate around the wheel. When we look at this figure and pass our attention over it, we will notice the wheel has a tendency to spin, or at least rotate slightly back and forth. This technique is called chiaroscuro. This explains why Mona Lisa looks like she smiles to us.Rather than her smile, the other interesting point is her eye brow. There are two about her eye brows. At that time, people believed that beautiful women shouldn’t have eyebrows. Therefore, Leonardo didn’t draw eye brows on the work. The other opinion is that Mona Lisa is not finished. Because drawing eyebrows require the most delicate work, he didn’t draw the eyebrows of Monalisa.Who is the real Mona Lisa? Is she a real person? Her real name is Lisa Gherardini. She was the wife of socially prominent Francesco del Giocondo, who was a silk merchant of Florence. But I think that is not very important whether she is a real or not. The important thing is that we need to understand how people lived in 16th century. What they thought throughout the world. And what is different between our culture and their culture. Mona Lisa is the one of the most famous art work in the world. There were, there are more than thousands people still visit to France to see Mona Lisa. And more people will visit France to see her.Works CitedBryner, Jeanna. 25 Secrets of Mona Lisa Revealed HYPERLINK "http://www.livescience.com/history/071018-mona-lisa.html"http://www.livescience.com/history/071018-mona-lisa.html 2007Huntley, Noel. The Mona Lisa secrets revealed.HYPERLINK "http://www.users.globalnet.co.uk/~noelh/Monalisa.htm.%201999"http://www.users.globalnet.co.uk/~noelh/Monalisa.htm. 1999Payne, Robert. Leonardo, Doubleday & Co New York. 1978Strokstad, Marilyn. Art History, Volume two, 3rd edition. Pearson. 2008Lee PAGE * MERGEFORMAT 2

독후감/창작| 2011.04.11| 5페이지| 1,000원| 조회(388)

레포트, 그림, 모나리자, Mona Lisa

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[불어] 창작동화, French fairy tale

La legend des lapinsIl était une fois, il y avait un tigre. Le tigre avait faim. Il est allé à son l'entreposage des aliments Alors, il a décidé de sortir pour chasser. Il attend pour toute la nourriture pour quelques heures. Il a décidé d'aller au ruisseau parce qu'il avait soif. Quand il allait à la rivière, il a vu un petit lapin blanc qui buvait de l’eau! Le tigre s'est caché derrière un arbre. Donc, le lapin n'a pas remarqué qu'il est ciblé par le tigre. Le tigre a attendu quelques minutes. Le tigre s’est rendu très près du le lapin de. Et il a attrapé le lapin! Le tigre a dit “Hahaha. Finalement! J’ai ma nourriture! Je suis désolé mais j’ai très faim et j'ai besoin de vous manger!” Le lapin a dû trouver un moyen de s'échapper du tigre. Il a pensé à sur une idée capital. Le lapin a dit “Aidez-moi!Pouvez-vous me donner une chance au dire quelque chose, S’il vous plaît?” Le tigre a donné la chance de lapin parce que tout le temps quand il chasse des animaux, les animaux tombent tous dans une faible. Le tigre a dit “Ok, je vais vous donner l'occasion de prendre la parole. Maintenant, qu'est-ce que vous voulez dire?” Le lapin a dit “Je sais que vous avez trés faim et vous voudriez me manger. Mais je sais aussi que vous ne serez pas satisfait ”Le tigre a dit “oui” Le lapin a dit “Il existe une recette spéciale. Seuls les lapins savent cuisiner. Si vous me donnez l'occasion, je vais faire de la nourriture spéciale. Vous pouvez me manger après avoir mangé la nourriture spéciale.” “Une nourriture spéciale? Vous me dites un mensonge, n'est-ce pas?” le lapin a dit “Non, pourquoi est-ce que je vous dis un mensonge dans cette situation? Il sera rapide et facile.” Le tigre ne pouvais pas croire le lapin, mais il a décidé de le croire parce qu'il savait que le lapin ne peut pas lui satisfaire. Il voudrait un nouveau nourriture. Et aussi, il ne voudrait pas sortir de chasser. Donc, il a dit “ok, Je vous donne une chance de faire une nourriture spéciale. Maintenant, montrez-moi vous faire cuire quelque chose!” Le lapin a dit “oui, oui, donne-moi quelque minutes. J'ai besoin d'obtenir un peu de bois et de rochers.” Le lapin est allé dans à la forêt. En ce moment, Il a eu la chance de s'enfuir, mais il veut se venger. il trouve un peu de bois et 11 roches. Après il est revenu. Le lapin fait un feu avec un peu de bois, et il met 11 pierres dans le feu. Le tigre a dit “Je n'ai jamais entendu un aliment qui a fait de rochers”. Le lapin a dit “Je vous ai dit. C'est une recette secrete des lapins” Après quelques minutes, les pierres ont change de couleurs, ils étaient roughes. Le lapin compte roches et il a dit “ou la la , J'ai oublié de mettre une saurce! Cette nourriture est délicieuse, mais cette nourriture est très bonne avec une source. Voyons, un, deux, trois, quatre … dix!, il y a dix roches. Ne mangent pas de ce jusqu'à ce que je revienne.”Le lapin est allé à la forêt encore et se cacher derrière l'arbre. Le tigre est confuse car le lapin a dit il ya 10 roches. Mais il y a n avait 11. Il avait très faim. Le tigre pense que le lapin a fait une erreur en comptant des pierres. Par conséquent, il décide d'essayer la nourriture. Il prit une pierre rouge et il a mis dans sa bouche immédiatement. La roche a été très très chaud! Sa bouche brulait! Le lapin est venu à côté du tigre. Le lapin a dit “Hahaha, vous êtes idiot! Vous pensez vraiment que vous pouvez manger des pierres? Idiot!” Et Le lapin s'est enfui. Le tigre est mort après quelques jours parce qu'il ne pouvait pas manger.

인문/어학| 2011.04.11| 2페이지| 1,000원| 조회(134)

불어, 창작동화, French, 동화쓰기, 불어창작

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[영문]미,한,일 음식광고 비교,분석

The linguistic aestheticization of food: a cross-cultural look at food commercials in Japan, Korea, and the United StatesAfter a mass media presented to us, the mass media takes big part of our life. Now, everyone in the world faced the Medias from a radio, television, internet, newspaper etc. There are commercials between a program and the other program. Between those times, we watch commercials. The commercial is a short video (about 15~30 seconds) which presents a product of a company and introduce them so people wants to buy the product. Commercials are magical but also are not magical. It is just its strategies and persuasion techniques that make it seem like magic. People are taken in and convinced by them, and people buy the products.This journal is focused on the linguistic aestheticization of food: a cross-cultural look at food commercials in Japan, Korea, and the United States. The author of this journal wants to find the differences between 2 Asian cultures and a Western culonly journal which is about the relationship between food, language, society, and culture. There were several journals before the author wrote this journal and she mentioned in her introduction.The primary goal of the present paper is to examine the influence of culture on language use in the television commercial. We will observe the types of semiotic means that render the advertised products appealing to the respective target audiences in the three countries, or more specifically, how products are aestheticized, essentially through language, and to some degree, through the visual depiction of food items. So basically, this paper is focused about how the different cultures express the taste of food in commercials related to the linguistic aestheticization. People lived in the different cultures. Those different cultures shape people how and what to think, therefore, people in the different cultures should express the taste of food in many different ways based on their cultures. The paord play; frequencies of product/manufacturer name repetitions).The secondary goal of this study is to re-examine scholarly tendencies concerning how the West perceives cultures and cultural values of East Asia. That is, because of perceived distinctions between Westerners and East Asians, a number of generalizations seem to have emerged in the current literature from the disciplines of speech communication, sociolinguistics, and intercultural communication-generalizations which are founded on polar dichotomies and which inherently assume clear, bold line distinctions between the particular socio-cultural groups who are expected to fit each category. The author wants to find how people in Western culture and East culture differ. The author includes two Eastern culture countries because the author also wants to show that there is a difference even in same Eastern culture.The data for this article represents a subset of the corpus discussed preliminarily in Strauss (1998a). The full corpn English) does commercial used.In conclusion the author says some critics of her research. The problem is that she examined a limited set of cross-linguistic inventories, whereby food and beverage items are depicted, described, and positively evaluated through visuals and language.The author finds some facts after her research. For example, Japanese food ads tend to prefer generic taste descriptors over more quality-specific ones, they tend to contain fewer instances of hyperbole and animated vocal exclamations in response to food sampling, and they tend to deliver more implicit messages with respect to reasons behind product quality. And also the author requests other ways to research about her topic.Before I read this paper, I wasn’t knew the difference between commercials in Korea, Japanese, and the United States. Only thing I knew was that the commercials in the United States has longer narrations than other two commercials. I saw some Japanese commercials when I watched Japanese escribe (or reflects) the culture. Because the characteristic of the commercials in many cultures are so different, we can find cultural differences. For example, a commercial in the United States is more descriptive. I can see how people in the United States are more interested in practicality than others. In Japanese commercial, they use jingles and plays on words. Jingles are virtue of their distinctive rhythms, linguistic repetitions, and their simple and sometimes familiar melodies, remain naturally salient in people’s memories after hearing them only once or twice. Korean commercials fall straight in the middle.I think that the ideal makes difference between the Western culture and the East culture. In the Western culture, Individualism is most important. But Collectivism is the most important idea in Eastern culture. Those two different ideas make two different cultures. And those two different cultures shape people how and what to think. Also they shape how to express a product

경영/경제| 2011.04.11| 5페이지| 1,000원| 조회(198)

광고. 비교, Advertisement, 한일미

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