*유* 스토어

*유*

개인

팔로워0 팔로우

소개

등록된 소개글이 없습니다.

전문분야 등록된 전문분야가 없습니다.

판매자 정보

학교정보

입력된 정보가 없습니다.

직장정보

입력된 정보가 없습니다.

자격증

입력된 정보가 없습니다.

판매지수

판매중 자료수

3개
전체 판매량

1개
최근 3개월 판매량

0개
자료후기 점수

-
자료문의 응답률

-

전체자료 3개

HAZEL

ContentsExecutive summaryHistory of HAZELSWOT of HAZELAnalysis of market, trends, etcSolutionsReference1. Executive summaryIt has been a leading cosmetic company in the world but it has achieved fewer revenues than before. Because Hazel has several problems and has not kept up with global changes. We did research of trends, market and consumers. We, besides, provide solutions for Hazel to be a leading company again.2. HazelOne of the world’s largest direct sellers of cosmetics and beauty products and one of the leaders in the global cosmetics, fragrances and toiletries. It has held for over 50years. But Hazel’s cosmetics business has achieved only modest revenue and earnings growth throughout the last ten years and has serious problems, with annual sales growth of less than 1.5%.3. SWOTS1. Royal Customers2. Leader in cosmetics market over 50 years3. Diversely spread market shareW1. Old brand image2. Unattractive catalog3. Unappealing product to teenagers4. Products that don't make a pro CFT industry as well.There are most of the people who use internet in China which is belong to Asia because of the large population and we should recognize that Africa and Middle East develop rapidly. That is, It is necessary that not only offline but also online shop should be made.Rise in women’s statusOlder age at first marriage- Women’s first marriage age has become older and older- The number of women who have jobs (including university or graduate school student) increases.- Young women have purchasing power.- Young women is used to buying through Internet.Singulate Mean Age at First MarriageCountryISO CodeYearSMAMData generating systemSourceWomenMenRepublic of Korea410197023.327.2CensusUNSDRepublic of Korea410200528.832.0CensusUNSDJapan392197024.727.5CensusUNSDJapan392200529.431.1CensusUNSDChina156198222.424.9CensusUNSDChina156200023.325.1CensusUNSDSaudi Arabia682198721.725.6SurveyNational statisticsSaudi Arabia682200724.627.2SurveyNational statisticsU.A.E.784197518.025.9CensuSingle91.858.326.59.62.80.70.90.5U.A.E.1995Married7.740.367.883.288.285.282.870.5Australia1971Single91.235.811.66.55.04.84.95.5Australia1971Married8.762.084.388.688.887.084.179.2Australia2006Single99.289.660.334.922.515.611.38.0Australia2006Married0.69.435.355.662.664.665.466.6United States1970Single88.136.312.27.45.95.55.45.7United States1970Married10.857.979.282.783.282.080.476.2United States2000Single94.169.138.121.913.48.0United States2000Married2.422.549.161.465.165.4Mexico1970Single78.838.517.410.47.87.37.18.0Mexico1970Married15.048.266.271.771.870.368.362.7Mexico2000Single82.947.724.914.410.48.67.87.6Mexico2000Married8.433.854.464.067.067.266.463.6United Kingdom1971Single91.340.313.97.87.27.78.39.0United Kingdom1971Married8.659.284.389.389.287.885.280.9United Kingdom2001Single95.269.138.121.914.39.87.15.2United Kingdom2001Married0.99.832.651.660.264.868.171.1France1970Single93.746.116.510.58.98.58.38.1France1970Married6.253.381.586.486.584.881.676.5France2006Single99.893.871.045are worthy of notice.5. Solution.STP1. Segmentation1) Age(1) 10s : Growing purchasing power, Internet use(2) 20s : Growing purchasing power, Internet use, Interest in anti-aging,Time sufficiency owing to Later age at first marriage(3)30~40s : Main target customer (Direct door-to-door sales),Interest in anti-aging(4)50s above : Interest in anti-aging2) Sex(1)Female(2)Male : Growing interest in one's own appearance (The grooming, The M-ness)3) Product- Diverse product lines- Anti-aging cosmetics- Rise in men's cosmetics- Skin Care --> appealing to pre-teen, teenager2. Targeting1) young women(1)Growing purchasing power(2)Time sufficiency owing to later age at first marriage(3) Interest in early anti-aging(4) Easy Internet access2) Male Customers(1)Growing interest in one's own appearance(2)Social perception change to men's cosmetics(3)Time sufficiency owing to Later age at first marriage(4)The grooming, The M-ness3)Anti-aging product(1)Emerging trend (Anti-aging)(2)Cosmeceutical --> Beingbrand logos but same name respectively.Named: Hazel original.This brand logo feels luxury.This is for women who spend much money for their appearance and want to deserve something special.4. Women who are agedNamed: Hazel teensThis logo gives us feel vivacious.This is for Women especially pre-teen and teenagerTeenager want to feel fresh and vividProduct1)Skin care- Hazel should reduce several products but divide 2 brands for Hazel original and Hazel teens.2) Anti-aging Cosmetics- It is expected that there are more interests in healthy and young skin.- A wide range of skin care including fundamental moisturizing and sun block cream.- Anti-aging cosmetics concentrate on preventing and blocking early aging.- The target customers are workingwomen usually from mid-twenties to early thirties.(1)Organic Cosmetics- Organic Cosmetics are made from food ingredients- Cocoa is used widely for skin treatment- Marula oil is used for a sculp care product.- Nestle and Loreal cooperate with each other l

경영/경제| 2010.06.09| 20페이지| 3,500원| 조회(114)

국제경영, Hazel

미리보기

닫기
창업, 편의점 창업.

편의점 창업Business Plan of Convenience Store*contentsⅠ. INTRODUCTION OF ALL IN ONE Ⅱ. Analysis of markets and competitors Ⅲ. Analysis of environment 1. macro environment 2. micro environment Ⅳ. Sophisticating of objective of marketing Ⅴ. Planning of enter into market. 1. Financial part 2. Processing part VI. Improvement**Story tellingI have been living alone for 4 years since I was a freshmen. I like having coffee and enjoy having time with my friend. But I can not afford to spend much. I have a lot to do in school as a result I don't have much time in having meals. Besides I have to wash my clothes. How can I handle those problems?“I'm a student of Dong-guk univ. 24-yesr-old, living alone, I don't like moving, Everything bothers me .”Café ALL in ONE*Why and How do we start to run CAFÉ ALL IN ONE Convenience Store We seek complex living space which can make consumer especially students who are living near the Dongguk Univ alone take advantage of our store.Ⅰ. Selecting and introduction of bce of paying utility bill. Present condition Too much competitive, The amount of initial investment is high( due to fixed costs especially rent fees)Café ALL in ONEAnalysis of convenience store market*Ⅱ. ANALYSIS OF MARKET OF CONVENIENCE STORELimit of profitsHigh cost to enter into businessToo much competition for increasing number of storesLack of promotionSTATUS QUO OF C/S AROUND DG UNIV*Ⅱ. ANALYSIS OF MARKET OF CONVENIENCE STORE# 10 STORES AROUND DONGGUK UNIVERSITY → Cannot avoid cutthroat competitionProcessing*Ⅱ. ANALYSIS OF MARKET OF CONVENIENCE STORESpecializing and being differentiatedToo many stores in certain areaTo gain more percent of surviving by being differentiated*Ⅰ-Ⅱ. Summary1. Café ALL in ONE ▪ adopt a convenience store which is type of café. ▪ seek to complex living place - all the stuff which has been in the stores - add to washing the clothes and parcel delivery 2. Analysis of market ▪ too much competition around dong-guk univ. ▪ Limit of Café ALL in ONE - high init통신 단위:일일 도시락 매출의 시간별 구분*Ⅲ. Analysis environmentIncreasing number of using C/SLong depression → Change of Habit (having meals by salesman and students) Cost of foods increased for inflation → increasing having meals in C/S briefly*Ⅲ. Analysis environmentInput : Macro Environment - B. Socioeconomic e/vStatus of living of contemporary men (needs of complex living place) 1. 귀차니즘 (gui cha nism): =sloth, slackness 만사가 귀찮아서 게으름 피우는 현상이 고착화된 상태 '귀찮-' + '행위, 상태, 특징, ~주의' (접미사 –ism) 2. Preference of Brand (brand-name product + substance) present states of preference of Using high ranked goods make them feel that they are different to others. ∴ 기업에겐 대중 브랜드를 제품의 위상을 높여, 명품이나 프리미엄 제품군으로 격상시킬 필요성이 요구 커스터머 인사이드 , 삼성 경제 연구소*Ⅲ. Analysis environmentInput : macro environment - C. demographyThe number of Efficiency apartments and studios are around 55 5Gosiwons(small living place) are around Chung-Muro. There are 900peoples living in those places.Research of people who are living around dong-guk universit get to store -low awareness of complex living place of Convenience store*Ⅲ. 환경 분석Input : Micro environment - B. CompetitorCompetitorFamily MartGS 25strengthLocated in back gate (superiority of place) procured majority of cunsumers due to accessibilityComfortable Atmosphere High kindness of employeeweaknessunsanitary Unkindness attitude of employeeLimit of size of store*Ⅲ. Analysis of environmentInput : Micro environment - C. CompanyNAME OF STORECAFÉ ALL in ONEMAIN SERVICEC/S, Coffee, Ice cream ,Hot dogs, Washing clothes, parcel delivery ,paying system etcDate to enter into market2010.03.15Potential customerStudent of D/G univ and people who are living near D/G univsize30pyeongpromotionAdding specialized items into existing of C/S*Ⅳ. 마케팅 목표 정교화동국대 주변 지역의 복합생활공간 편의점으로 브랜드화*Ⅶ. Improvement1. Membership (제품 통합을 통한 하나의 새로운 제품)Lack of promotionType of saving moneyContact headquaterExpected problem: limit of profitNew marketing means : membershipprocessing*Ⅶ. improvement1. Membership card*Ⅶ. 'coffee beans, Hot dogs' + 'waffle, Nacho, ' making food by recommended way For Self-Bar need for remodeling of inside of store*Ⅶ.Improvement4. Selling fruitsResults of research needs of fruits- selling fruits size for one according to a person. Strategy.1 convenient fruit set Strategy.2 each unitPlanning of enter into market.potential possibility to enter into market Financing Investment-rental fee 2,000,000(per month), deposit 50,000,000 Remodeling of store-around 20,000,000 goods and foods: depends Other cost: Advertising ,equipments ,inventory, utility :at least 10,000,000*Possible and potential place*요약 및 결론Finishing his work in school, he is on way to home. He wants to have coffee. 'Coffee beans? Starbugs?, that's too expensive..' He worries about where to go among 3convenience store such as Familly Mart, GS25, ALL in ONE. He abruptly thinks he have a clothes to wash and bill to pay utility. He decide to go ALL In ONE I can handle all of things simultaneously. Now many studentow}

경영/경제| 2010.06.09| 25페이지| 3,000원| 조회(471)

창업, 편의점, 편의점 창업

미리보기

닫기
Supplu chain management, SCM

SCM (Supply Chain Management) - 공급 사슬 관리 )INDEX I . SCM 의 개념 II. SCM 의 주요기능 III. SCM 의 목적 IV. SCM 의 분류 V. SCM 의 도입효과 Ⅵ. SCM 의 사례 – DELL 컴퓨터 Ⅶ. 결론 Ⅷ. 참고자료1. SCM 의 개념 SCM → 공급사슬관리 SCM 은 최종 소비자가 원하는 품질 수준의 제품을 고객이 원하는 양만큼 , 원하는 장소에 , 가장 싼값에 , 원하는 시기에 공급하자는 것에서 시작된 개념2. SCM 의 주요 기능3. SCM 의 목 적 고객 욕구에 제품공급과정을 일치 시키는 것 고객 만족 극대화를 통한 판매활성화 도모 SCM 상의 총가치 극대화 SCM 최적화를 통한 수익성의 극대화SCM 의 개요 3. SCM 의 목 적4. SCM 의 분류 1. 기능적 관점에서의 분류 1) 제조업체 중심의 생산과 관련된 SCM 2) 유통업체 중심의 판매와 관련된 SCM 2. 도구적 관점에서의 분류 1) 조직적 접근방법 2) 정보적 접근방법물류비용 절감 고객 만족 시장 변화에 대한 대응력 확보 구매 비용 절감 생산 효율화 5 . SCM 의 도입효과1.SCM 의 추진 배경 - 기존의 간접판매 방식으로 인한 리드타임의 연장 - 컴팩과의 가격경쟁으로 인한 원가절감의 필요성 2.SCM 구축 1) DELL 사의 핵심역량 - 인터넷을 이용하여 중간유통단계를 제거한 직판모델 구축 6. SCM 의 사례 -DELL 컴퓨터6. SCM 의 사례 -DELL 컴퓨터2) 고객만족 경영 - 주문번호를 이용한 고객맞춤화 3) 찾아가는 서비스 - 업계최초 수신자부담 콜센터 운영 및 방문서비스 도입 4)Dell Plus( 신뢰경영 ) - 인터넷 점포를 통해 고객과의 쌍방향 커뮤니케이션 6. SCM 의 사례 -DELL 컴퓨터3.SCM 도입효과 1) 고객과 부품공급사를 직결 , 7 일분의 재고를 1 일로 단축 2) 지불보다 입금이 빠르다 3)Supply Commerce 추진 6. SCM 의 사례 -DELL 컴퓨터7 . 결론 - 기존의 제품의 브랜드파워와 품질개선 전략으로서는 경쟁 업체와의 경쟁에 한계가 있기 때문에 오늘날 많은 기업에서 SCM 에 대한 관심을 갖고 있고 SCM 전략을 필요로 함 . -SCM 은 기업의 물류비용 , 재고비용 , 생산비용 등 제조에서 유통에 이르는 전 분야에 많은 효율성을 가져다주며 , 이 효 율성을 토대로 경쟁우위를 확보하여 소비자 만족을 꾀해야 함 .8 . 참고자료 - Essentials of Management Information Systems Kenneth C. Laudon , Jane P. Laudon 저 - 경영정보론 제 4 판 / 안중호 , 권순동 저 - 경영정보시스템 / 박종돈 , 최창열 저 - 경영정보학개론 / 김은홍 , 김화영 - Information Technology For Management Turban, McLean / WILEY{nameOfApplication=Show}

경영/경제| 2010.06.09| 14페이지| 2,000원| 조회(147)

mis, SCM, scm사례, SCM 개념

미리보기

닫기