문득 생각나서 올립니다.대학 졸업하고는 처음 들어와보는 해피캠퍼스네욬ㅋㅋㅋ 지금 다니고 있는 외국계 기업에 냈었던 영문 자소서입니다. 벌써 2년째, 3년차네요 ㅜㅜ일본회사이며, 부서는 마케팅입니다.각자의 경험이 달라서 제가 쓴 내용을 그대로 사용하실수는 없겠지만,참고라도 되신다면 좋겠습니다. :)
Promotional Strategy“Buzz Marketing”t or known as a celebrity`s favorite product, the cosmetic makes a hit. For example, a moisturizing cream of BENEFIT was known as a top actress`s actual patronized product, and then the cosmetic sold out for a long time. My friend even put her name the waiting list for 2 weeks. Internet is like a double-edged sword to companies, since the brand`s image on the internet influences purchases of women in their twenties to thirties, which is the s silicon which is not good for skin in longer term use. For this reason, the brand`s natural and pure image was damaged, and many loyal customers disappointed and
Consumer BehaviorThis is mass media time now. People deal with a lot of advertisement in only a day. To get their attention, normal advertisement do not work anymore, companies should get creative and innovative, more and more. Nudge is to get result which is intended to be happened without incentives or forbidding something, and to softly lead consumers to make smart decisions. That is, to make consumers to act something the way company wants without feeling being controlled by the company. If a company wants to survive in competitive market,