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Brand personalities

Interviews on Brand Personalities(AT&T, Verizon, Sprint)AT&TAccording to primary data from my interviews AT&T is a healthy man in 20s. He has good looking and good body that makes him very charming. He is proactive and assertive person but some people say he is very sensitive. He enjoys wearing casuals like blue jeans and colorful T-shirts and sometimes wearing suit in formal occasion. His job would be sports player, in more detail a successful football player. He is very fast runner who has very talented in football. However, his knowledge in academic field is poor. He didn’t get much education compare to other people but he had reputation as a football player and financially stabled. He has possibility to grow more than now that he has potential and abilities to get more reputation and achieve huge success. He is very busy person because he has a game every weekend and he works out a lot and meets his friends in weekdays. He has only a few friends and he would like to spent time withhas strengths that he knows how to run fast and he knows how to make him look good to other people. He is a multi-tasked person which means that he can do the different works simultaneously. Also he is ambitious and enthusiastic. His weaknesses would be he knows only about football and rack of human interaction. He doesn’t know how to deal with people because of that he has only a few friends. His values are a good athlete who runs fast and play good football. He believes that he is the best in the field. He doesn’t smoke but he enjoys drinking beer and drives Audi.In conclusion, AT&T has good personality and attitude overall but the problem is interaction between people and him. It will be much better he treats other people more friendly and communicate with people more frequently. In my point of view little bit of changes can make him perfect person.SprintAccording to primary data from my interviews Sprint is a man in 40’s. He is a middle class salary man with some set of skills but field. Also he has armature appearance even though he is a business man he doesn’t wear suits or formal attire. He wears jeans and yellow shirts to work. Some people say he is idealistic and some say he is imaginative. He always tries to work hard in his job so that he shows people his enthusiasm.Sprint is a very slow and relaxed worker. He doesn’t do very much tasks at work so that not many people like him and see him as a lazy person. He has not many friends to talk to or hang out with. He has a wife and two children to support so he is afraid to adventure and afraid of failure. Some people say he is wealthy and expensive however he doesn’t spend his money other than buying food. He has used car sometimes he rides a company bus to work.He has less strength than weaknesses. Enthusiasm, warmth, adaptiveness and flexibility are his strengths. Weaknesses are he only has few friends, little human interaction and slow. Also he is not very intelligent, attractive and many people don’t trustnk he acts like a boy. He has no much value or belief in his life. He satisfied with his safety and stable life.In conclusion, He likes to think much of certain ideas and has many ideas in his mind but hard to put on process. He has many weaknesses to overcome to get along with other people. In my point of view, he has to be more proactive and professional to be a better person. He needs to maximize his strengths and minimize his weaknesses.VerizonAccording to primary data from my interviews Verizon is a man in 30’s. He is a very healthy and successful business man. He is in management position in a huge firm. He enjoys wearing suit and luxurious clothes especially wears red and black tie on his suit. He is very sophisticated person in fashion. He is wealthy and drives good expensive are like BMW. He is very intelligent that achieved huge success on his career and well educated.He is very proactive and friendly so that he has a lot of friends. He likes to adventure and observing thing,loves his work and his family. He spend fair amount of time with his family and friends. Some people say that he has dark and boring life. He likes to play sports, meet people and watch movies in his free time. He often goes to foreign countries to travel or business related issuesHe has much more strengths compare to weaknesses. He is honest, intelligent, resourceful, relaxed, reliable and skillful. He has many experiences so that he knows how handle his problems. Also he has good relationship with his friends and family. Verizon’s weaknesses can be his darkness and emptiness. Some people say he is too complicated. He has interested in playing sports and actually he is good athlete.In conclusion, Verizon has very good personalities. He has fewer weaknesses and more strengths compare to the AT&T and Sprint. He has high reputation and popularity. In my point of view, people want to be like a Verizon because he has good job, many friends, money and good characteristics. He also has stron

경영/경제| 2012.10.15| 4페이지| 1,500원| 조회(103)

MARKETING, AT&T, Brand Personality, verizon, Sprint

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History, Civil War, What they foght for

11/30/11What They Fought ForThe book ‘What They Fought For 1861-1865 by James M. McPherson’ contains the letters and diaries of nearly one thousand Union and Confederate soldiers during the American Civil War. The letters and diaries they wrote show perspectives of what the soldiers of the Civil War fought for and explain why and what motivated these soldiers to volunteer and to risk their lives for what they believed was right. The first chapter of this book contains letters and diaries of Confederate soldiers while second chapter that of Union soldiers. These letters and dairies give me best answers of reasons and motivations they choose to fight in the Civil war.According to the book the confederacy was their country to Confederate soldiers. They did choose to fight for liberty and independence of their own nation and people this is reflected in the diary by the captain in 4th Alabama “I am willing to fall for the cause of Liberty and Independence,” and in a Missouri lieutenant’s diary “fighting gloriously for the undying principles of Constitutional liberty and self-government”. A young Confederate infantry wrote “We are fighting for our liberty, against tyrants of the North who are determined to destroy slavery” his idea supports that they also fighting for to preserve slavery. They believed that without slavery the South could not exist as it had. The defense of home land is one of the most powerful motivations to Confederate soldiers, evidence from a statement by Illinois sergeant “fighting to keep an enemy of [their] own neighborhood and protect [their] property”. The patriotism is another great motive to Confederates. The book stated “Of 374 Confederate soldiers whose letters and diaries I have read, two-thirds expressed patriotic motives”. The author summarized “Confederate fought for independence, for their property and way of life, for their very survival as a nation.The reason for North fought for the war is noted in the second chapter of the book northern soldiers’ wartime letters and diaries. In a letter from Missourian enlisted man to his parents “We fight for the blessings bought by the blood and treasure of our Fathers”. The main purpose for Union soldiers was the desire to preserve the United States as a unified republic and to prevent its dissolution by the rebels. Many Union soldiers believed that they were fighting to preserve the republic that their ancestors had built. One Minnesota sergeant wrote “My grandfather fought and risked his life to bequeath to his posterity…the glorious Institutions” now threatened by “this infernal rebellion.” Northern soldiers were almost racist as Southern soldiers so slavery was not a big issue to them in first year of the war but after Abraham Lincoln issued his Emancipation Proclamation, which officially freed slaves that were being held in Confederate controlled areas, slavery became more of an issue for many Union soldiers, slavery became more than an issue. One private from New York expressed “Thank God the contest is now between slavery and freedom, every honest man knows what he is fighting for”. In some ways, the reasons given for fighting by the Union and Confederate soldiers were similar. The both sides believed that they were fighting to preserve the heritage and ideals of those who fought in the Revolutionary War.In conclusion, I had very hard time to understand this book because of difficult vocabulary and grammar construction. I read the book three times to fully understand what author was trying to say. Before I started to write this paper I believed that the primary cause of American Civil War was those on the Southern side to preserve slavery and those on the Northern side to end slavery. But this was much more complex than what I believed in. In the book, Soldiers’ letters and diaries contain much evidence of what they fought for. I really impressed this book now I realized the most important reasons of all that the Confederate soldiers fought were for the ideas of liberty and independence. By contrast, slavery was not the primary reason that the Union fought the war. They were fighting to preserve the Union and their republican form of government.

경영/경제| 2012.01.14| 3페이지| 1,000원| 조회(166)

역사, 미국내전, What They Fought For, Civil War, W..

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