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4P Analysis of MUJI (무인양품 마케팅 분석)

MUJI 4P○ ProductMUJI is a brand that suggests lifestyle. MUJI sells more than 7,000 household goods, including clothing, furniture, home appliances and food. One of MUJI's strategies is no brand and very simple design. Simple designs can satisfy a wide variety of consumer tastes rather than specific trends. For better products, MUJI visits customers' homes and observes their daily lives to develop new products and complement existing ones. One of MUJI's popular products is the Bean Bag Sofa. It is called the fluffy sopa. The characteristic of this product is that the shape of the sofa changes depending on the way you sit on the sofa, so you can sit comfortably in various positions. This sofa is for one person, but it became more popular with the increase in the number of single-person households. Also, in the case of MUJI in Japan, there is a paid service that allows embroidery in the purchased product. You can put in more than 400 pictures or letters prepared, and you can position them yourself. Through this purchase experience, it allows you to have your own special products.○ PriceMUJI makes the process of producing products simple and lowers the price. Rationally use the materials necessary to produce the product. It uses work materials that are discarded due to their appearance, raw materials found around the world, and season materials that are available in large quantities at low prices. For this reason, MUJI can produce products at reasonable prices and provide them to customers. It reduces prices not only in product production but also in packaging. Reduce costs by minimizing packaging through batch packaging and using recycled paper. Compared to other products, MUJI's products are not significantly cheaper. Through this process, MUJI offers a good product with a reason, not a cheap product without reason.○ PromotionMUJI conducts promotions to promote its products and values. MUJIWeek, a special discount event for MUJI, offers a 10 percent discount on all goods twice a year. It is done both online and offline, and all products are included without exception. Products that are currently being planned and discounted will be applied. You can also get birthday coupons through joining the MUJI application. Through World MUJI, the company cooperates with global designers in the global market and makes products that have long been used comfortably in everyday life through Found MUJI. MUJI communicates with customers and cares about both the global perspective and daily life in harmony. In this way, MUJI promotes itself and attracts customers.타겟 TTS○ PlaceMUJI has more than 700 offline stores around the world and also operates online stores through its own online stores and Lotte Shopping e-commerce. Offline stores are located in department stores, shopping malls and downtown areas. Yeongpung Jongno branch in Seoul has a MUJI inside Yeongpung Library under the concept of shop in shop. Japan, Hong Kong and China have Café & Meal MUJI, which also allows for drinks and meals at the MUJI. It helps people choose their products by allowing them to experience home appliances, furniture and other products in person at offline stores. In addition, with a comfortable store atmosphere and a clean product layout, customers can experience a kind of experience just by looking around the store.

경영/경제| 2020.09.02| 2페이지| 1,000원| 조회(173)

마케팅, 4P, 무인양품

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