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Facebook's Pivot to Metaverse 'Meta'

Facebook’s Pivot to Metaverse – A Path to Dystopia or Blue Ocean UtopiaMeta Metaverse Industry IntroIntro: Meta Meta Uni verse Transcendence World / Space + A fully immersive virtual world where people work play, socialize, spend, and scheme. Social Media Metaverse Originated from science fiction book Snow Crash written by Neal StephensonGrowth by Acquisitions Acquisition of Oculus VR To start reshaping the firm’s competitive scope from a simple social media to metaverse Intro: MetaAcquisition of Oculus VR A Need to Reduce Dependence on a Social Media 1. The Wall against Facebook’s Meaningful Growth A deceleration in a growth rate of Facebook’s user numbers Source: https://www.oberlo.com/statistics/how-many-users-does-facebook-have 2. Social distrust of Facebook related to political and ethical issue Source: https://www.washingtonpost.com/technology/2021/12/22/tech-trust-survey Intro: MetaAcquisition of Oculus VR Importance of VR Devices in the Metaverse Source: https://medium.com/builking Interact and communicate with users from all over the world, anytime and anywhere Better than Facebook at social networking? Social networking Increased level of intimacy through interactions with personalised avatars Hyper realistic environment → mimics real-life interactions Question 1 Source: Meta, 2022Current Metaverses VS Meta’s Metaverse Examples of popular metaverses: Fortnite, Roblox, Second Life Mostly games Rely on XR technology on flat screen display Extended Reality: Eg when Fortnite held an Ariana Grande concert in-game Difference? Games on Meta’s metaverse will be more immersive (with help of VR/AR) Meta’s metaverse goes beyond games Functional space (eg working, shopping, socialising) on top of games Question 1 Source: Fortnite, 2021Summary Value Meta’s metaverse Facebook Current Metaverses Immersive experience in digital space ✔ ✖ ✖ Personalisation of characters ✔ ✖ ✔ Digital market space ✔ ✖ ✖ Improvement of working online ✔ ✖ ✖ Transcend time and space ✔ ✖ ✖ Simuement 5 2 17 Product/service development 4 1 18 New trend forecasting 5 2 19 Demand forecasting and analysis 5 1 Social responsibility(4) Future value improvement(14~20) 20 Customer maintenance and loyalty management 4 2 Question 2 OCA analysisCustomer Support/Service (C/S) 21 Customer satisfaction to C/S - health 4 2 22 Convenience of C/S channel 4 4 23 Intimacy to customers 4 4 Process System 24 Business process improvement 2 3 25 Outsourcing management 3 2 26 IS/IT infrastructure - privacy 4 2 27 Physical infrastructure 2 2 28 Decision-making speed 2 2 Customer satisfaction to C/S(21) IS/IT infrastructure (26) Question 2 OCA analysisHow to ameliorate the key weaknesses Key weaknesses Solution Social responsibility(4) Future value improvement(14~20) B rand value improvement Customer satisfaction to C/S(21) Affiliation with healthcare companies IS/IT infrastructure (26) Outsourcing security infrastructure Question 203 If Meta realizes its intention of creating one enormous metaverse, in that it is a preventive solution. Acquisition of an information security firm and outsourcing information security related activities could be candidates for such solution. Question 3Safety Issue; Privacy Acquisition Meta can complement its key weakness without loosing control. However, it is uncertain if they won’t repeat the same mistake. Also FTC recently made a lawsuit against Meta to prevent further acquisitions. Outsourcing Meta can free its resources from information security aspect and improve its business focus. Users’ information can be protected more effectively by professional information security protection firm. VS Question 3Safety Issue; Presence in the Metaverse Meta might be able to eliminate users who are against its decisions from the metaverse . This means their presence on the metaverse might be on stake and that their freedom of expression can be violated. Already in July of 2022, Meta tried to ban those in RoK who rejected to agree providing personal informatiorizon Worlds” developed character design upon receiving users complain Constructive criticism Critics from real users of metaverse Question 4 Roles of users in metaverseTherefore, we disagree with Ball’s argument that it is developers that will build Meta to be a blue ocean, rather a combination of developers, consumers and prosumers Currently, many are still unable to see a clear picture of the purpose and unaware of how to access the metaverse With the cooperation of developers, consumers and prosumers, metaverse can be more accessible and reach more users Blue Ocean Question 4 Roles of users in metaverse05 . If Meta is committed to using less data for targeted advertising, what might be its business model?Metaverse SNS Business Model? In a big sense, A plan or business idea of how to provide a product or service to consumers how to make money. Question 5Still Advertising Because 98% of Meta’s Revenue = Advertising Targeted Personal Advertisement Less data for Targeted Advertising Mhow}

경영/경제| 2023.01.27| 62페이지| 4,000원| 조회(163)

경영전략, 기업분석, 메타, 페이스북, HBR, facebook, 메타버스, meta, Metaverse

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Starbucks (A Story of Growth)

STARBUCKS: A Story of Growth 12 [1-1] In the beginning, how was Starbucks different from other coffee options for coffee drinkers in the US?Starbucks founded in the United States, Seattle, Washington in 1971 Coffee consumption in the US was declining from the early 60s until the early 70s. The market did not have a culture of drinking good quality coffee. STARBUCKS INFO #2 Americans preferred light roast coffee with smooth flavor Most drank home-brewed coffee (Folgers, Maxwell house, Nescafe) People preferred to drink home instead of socializing with others in a coffee shop. Coffee Market In the US back then 01 0 2 0 3 0 4 0 5 STARBUCKS INFO #4 STARBUCKS INFO #1 STARBUCKS INFO #3 34 [1-2] What resources and capabilities did Starbucks leverage to differentiate itself from competitors?Resources/capabilities driven for differentiation High quality coffee ( Charbucks ) Taste unlike typical American coffee. Roasting and shipping to ensure maximum freshness, flavor, and aroma. Had advantage produce premium coffee flavored ice cream Long term licensing agreements - Kraft foods, United airlines, Hyatt Hotels(2) Dramatically Expanding Retail Stores 01 0 2 0 3 0 4 0 5 Within 5 years(1996~2001), Starbucks stores went from 1000 to 5000 . Cost reductions made it possible to achieve this dramatic expansion . Substitution of the La Marzocco machines to Verismo machines Reduction of time (from 60 seconds to 36 seconds) Support stated goals det by the company (serving within 3 minutes) Simplification of hiring and training baristas Customer complaints: lower quality of espressos Size of the machine prevents interacting with the baristas. 901 0 2 0 3 0 4 0 5 (2) Dramatically Expanding Retail Stores 10 Substitution of coffee beans Instead of grounding beans in stores, the company started to shipped pre-ground beans in all-tight packages. helps simplifying the process reducing brewing time change of customer perception: from high quality imperfections Quickly ran out of ingredients shrs perceived Small Chains as local, independent, and unique values to preserve This was the result even though the coffee of Small chains was 10% more expensive than that of Starbucks. 14 01 0 2 0 3 0 4 0 53) Fast Food Restaurants (Cost Leadership Strategy) Fast food restaurants grew interests and started offering specialty coffee Examples: Dunkin’ Donuts and McDonald’s McDonald’s Aggressive advertising (1) “ Four Bucks is Dumb” (price) (2) “Large is the New Grande ” (substitute) Surveys : 60% of Starbucks customers would “trade-down” to McCafe Taste test : won over Dunkin’ Donuts and Starbucks 15 01 0 2 0 3 0 4 0 516 [3-2] What had caused or facilitated the changes?Starbucks Redefined The Coffee Industry Serving high quality coffee + The Third Place for meeting and relaxing Revitalize the coffee industry The Starbucks Effect What had caused or facilitated the changes? Attractiveness of Coffee Industry Analysis by Five Forces Model Threats of New Entrants: High Bargaining Power of Buyeroducing a new roast of coffee Offering the Starbucks “default” coffee. Retraining all baristas Introducing new machines Offering free-refills In-store coffee grinding 23 01 0 2 0 3 0 4 0 5① 15th Avenue Coffee and Tea Roy Street Coffee and Tea ② Seattle’s Best Coffee Developing non-Starbucks branded businesses Expanding presence in away from the store coffee ① ending the relationship with KRAFT ② producing an instant coffee (Starbucks VIA) ③ producing single-serve pod coffee Acquiring the coffee equipment company Schultz’s responds (2009-2011) 24 01 0 2 0 3 0 4 0 5Corporate-Level Strategy “Related Linked (Mixed) Linked firms sharing fewer resources and assets VIA Sharing HR : Valencia created a powdered coffee extract Sharing products : single-serve versions of its flagship Sharing physical resources : non-Starbucks branded businesses used same machines as Starbucks Sharing reputation , brand names … Schultz’s responds (2009-2011) 25 01 0 2 0 3 0 4 0 5Resource Capability Valuable? Rareions?33 01 0 2 0 3 0 4 0 5 Related Value-Creating Diversification Operational? Inbound Logistic Sharing raw material (Coffee bean) Coffee Culture Starbucks’ Core Competency “Never be without great coffee” Enjoy high quality of coffee everywhere Corporate?34 01 0 2 0 3 0 4 0 5 In Light of The Market – Doesn’t Make sense Instant Coffee Market Size of Market Worldwide : $20 billion market U.S : $700 million, about 8 percent of the overall market. Instant coffee was perceived to be a “down-market” category Prediction of Growth Potential by Schultz “Additional usage occasions” for coffee would increase sales of the entire instant coffee category “ I sensed that Starbucks had the potential to once again create a new product category so that, one day, coffee lovers who once would not have dreamed of drinking instant coffee would drink ours. ”35 01 0 2 0 3 0 4 0 5 In Light of The Market – Doesn’t Make sense 2 4 1 3 Power of Buyers Threat of New Entrants Power of Suppliers Threat of Substitutes}

경영/경제| 2023.01.27| 42페이지| 4,000원| 조회(227)

경영전략, 스타벅스, 기업분석, 커피산업, HBR, starbucks, Coffee..

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Levendary Cafe (The China Challenge) case study

Levendary Café: The China Challenge 1Contents 2 What is your evaluation of the way Levendary Café has entered the China market? What changes should Mia Foster make? Specifically, what should she do about Louis Chen? And what changes would you propose at headquarters? What does it take to succeed in the restaurant franchising business? Related to your analysis in response to the above question (#3), what implications do “global integration/ local responsiveness” dimensions have for the way Levendary should manage its international operations? Prepare a specific action program for Foster to help her deal with the need for continued growth in China. What should be on the agenda for her meeting with Chen? Question 1. Question 2. Question 3. Question 4. Question 5.What is Levendary Café? 3 Pursue healthy ingredients, comfortable look and feel, and local adaptation Customers willingly paid premium price thanks to its brand loyalty Net income reached about $800,000 The popular chain of 3,500 with Brownfield Acquisition Pros: Super fast market penetration Possibly less risky Cons: Overpay for firm Can not fully understand and utilize the resource, competencies of the target company MFS with Greenfield WOS was adopted 10 Q1 Entry MODE: Greenfield WOS for Master Franchise SubsidiaryEvaluation of Levendary Café’s Entry Mode: Greenfield WOS for Master Franchise Subsidiary Pros Cherry picking and Risk/Return Optimization (Company owned stores in metropolis like Shanghai and franchise stores in suburban area) Display Store for Recruiting Franchisees (Fast expansion, Standard Enforcement, Quality Control) Cons In the worst case, only demerits of Franchising and WOS could be taken (Risk of huge losses in company-owned stores and dilution of Brand Image by Franchisee’s fault) However, the problem is that the HQ can not control Chen and this is a matter of Organizational Structure Entry mode itself seems effective for Chen to control the chain well (Menus and Concept of 23 Company-Ow concept/menu development, employee training and financial support should be performed. Transfer final responsibilities and authority to headquarter EVP, COO, CCO, CFO, etc. can be directly involved 19Q2 Specifically, what should she do about Louis Chen? Establish a systematic reporting system So far, it is impossible to manage properly at the headquarter level With the systematic reporting system, headquarter can monitor the branches directly 20Store operation status Examples Key Performance Indicators Follow-up to previous management review Improvements/Self-Assessment Quality Objectives Promotion Plan Q2 Specifically, what should she do about Louis Chen? 21 Establish a systematic reporting systemAll the activities of the company can head toward a goal. Ensure that all the players work together towards the development of the Chinese business. Q2 Specifically, what should she do about Louis Chen? 22 Establish a systematic reporting systemQ2 And what changes (if any) would you propose on and brand image enhancement 2. Satisfying needs of local consumers for increasing brand preference Q3 Key of success in the restaurant franchising business 30Franchising restaurant using localization Leventhal’s philosophy of delighting the customer also translated into local menu adaptions . It allowed one or two regional specialties to be added to its core menu Denny’s Japan had great success by radically changing its entire menu while keeping the stores’ look and feel. (Serving tonkatsu and ramen) Q3 Key of success in the restaurant franchising business 31Q3 Conclusion However, the best way to combine two strategies varies depending on the situation (ex. McDonald’s vs Denny’s Japan vs Levendary Café in the U.S) To prioritize or balance the two concepts, researching the local market and internal situation has to be the first step For success in the restaurant franchising business, both standardization and localization are needed 3. Conclusion: Standardization vs Localization Coord. Prepare a specific action program for Foster to help her deal with the need for continued growth in China. What should be on the agenda for her meeting with Chen ? 40Q5 Agenda for meeting Transnational strategy Agenda 1) What should we do when we expand more stores in China? Agenda 2) How can we manage existing stores in China? 41High pressures for Global Integration Agenda 1) What should we do when we expand more stores in China? (Case p. 6) McDonald’s in China : its core menu was the same, localized specials such as China Mac with black pepper sauce (…) had been added Worldwide standardized like McDonald’s approach Assumption : make more franchising contracts with stores Standardization between stores Reduce cost Sustain brand image Q5 Specific Action Program – Agenda 1 421) Similar interior design with US stores (classic wooden framed upholstered chairs) 2) Provide same quality by OTL (Operating Tools and Learning) system - operating standards and provide materials to enhance empl

경영/경제| 2023.01.27| 51페이지| 4,000원| 조회(243)

경영전략, 기업분석, 중국시장, HBR, China Market, Levendar..

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Wil's Grill case study

Wil’s GrillOverview Wil's grill Analysis Suggestion Environment analysis 1. VRIO 2. Strategic inputs 3. OCA 1. SWOT 2. Entering catering market 3. StrategyOverviewWil’s Grill Street Food Business based in Northern Arizona John Christ need to make decision Expand his ‘street food’ business Add a catering business Do something else Overview Wil's grill Analysis Overview Suggestion AppendixGeneral Environment Sociocultural Segment: Clean Food Movement in US - Clean food locally produced, organic foods, sustainable practices - Food Health Survey 2015 91% had thought about the healthfulness of their diet 67% had given thought to environmental sustainability 72% considered how foods and beverages they consume are farmed and produced - People in Northern Arizona well aligned Overview Wil's grill Analysis Overview Suggestion Appendix Source: 2015 Food and Health Survey, International Food Information Council FoundationGeneral Environment Technological segment: Marketing + Technology Marketing locally sourced food would influence their decision Aligned well with Northern Arizona Overview Wil's grill Analysis Overview Suggestion AppendixSWOT Analysis - Threats New entrants in s treet food business 2. Unpredictability in street events Weather, season, attendance, pricing 3. Large competitors already established in the catering business 4. Low brand awareness / reputation in the catering business According to the NAU marketing research, 72% had never heard of Wil’s Grill Caterer’s reputation and customer reviews are critical factors in selecting a caterer Overview Wil's grill Analysis Overview Suggestion AppendixWil’s Grill AnalysisAnalysis of Wil's Grill Wil's grill Analysis Overview Suggestion Appendix Wil’s Grill Analysis 1) VRIO - Should Wil’s Grill expand its business to catering market? 2) OCA - What resources/capabilities Wil’s Grill need to enter catering market?Analysis of Wil’s Grill_VRIO Will’s grill Analysis Overview Conclusion Resource Capability Facilities / equin site Constructing relationship with buyers/supplier Core competencies Fast-paced cooking Quality of foods Food presentation Customer loyalty Constructing customer loyalty Brand marketing Quality of food Variety/presence of food Constructing organized HR system/supply chain Clean-food On-site cooking Good relationship with buyers Customer loyalty Wil's grill Analysis Overview Suggestion AppendixAnalysis of Wil's Grill_OCA 1 Strategic importance Relative strength 2 3 4 5 6 7 8 9 10 11 12 13 14 18 16 17 15 19 20 21 22 23 24 31 26 27 28 29 30 32 33 34 35 36 25 Key weakness Superfluous strength Wil's grill Analysis Overview Suggestion AppendixAnalysis of Wil's Grill_OCA Gaps within catering market Organized HR system Finances C/S system Physical facility Need of marketing Firm infrastructure Narrow supply chain 1 2 3 4 5 6 7 8 9 10 11 12 13 14 18 16 17 15 19 20 21 22 23 24 31 26 27 28 29 30 32 33 34 35 36 25 Key weakness Superfluous strength Key strength Wil's grill Analysis Overview Suggut once satisfied, the customer relationship can be maintained successfully “ our reputation is one of sincerity, transparency, consistency, and quality ” Wil’s Grills Business Value : Strengthen relationships with clients and make it sustainable. Suggestion_ Entering catering segment Suggestion Overview Wil's grill Analysis AppendixOur Ideological conclusion is entering catering segment for these reasons Everything Changes Resources Are Limited. Why Business Strategy is Needed Wil’s Grills Strategy Expanding into the Catering Market It can make Wil’s Grill Effectively Respond to competition in Ever-Changing Market Companies must be Sustainable, and in order to be Sustainable, It must be Expandable Suggestion_ Entering catering segment Suggestion Overview Wil's grill Analysis AppendixSuggestion_Strategy Suggestion Overview Wil's grill Analysis Appendix Short coming inside value chain 1) Inbound Logistics 2) Marketing Sales 3) Human Resource ManagementSuggestion_ Strategy Suggestion Oveking system 2 1 John was the only one for the decision making Communication 3 5 As there were no middle manager, communication was easier Support function 3 1 It did not have support function Empowerment 3 2 It had fair compensation system Catering system, needs to be organized rather than the street food Wil's grill Analysis Overview Suggestion AppendixAnalysis of Wil's Grill_OCA Resources/ Capabilities Strategic importance Relative strength Comment Customer management 4 1 It had not organized system for customer management Advertising promotion 5 2 It spent less money on the marketing than the budget Market customer information gathering 4 2 It did not gather market customer information Strategy for different program 5 4 It had some strategies for variety of foods New customer and channel finding 5 2 It had no brand reputation on the new customer Brand value improvement 5 4 Made the slogan; grill is everywhere Product development 5 5 It was ready for the variety of foods New trend fohow}

경영/경제| 2023.01.27| 45페이지| 4,000원| 조회(202)

경영전략, swot, 기업분석, HBR, VRIO, Catering, Street ..

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eHarmony case study

eHarmony – Case StudyTable of Content 2 Introduction General Environment Differentiation Competitive Threat OptionsIntroduction On-line VS Off-line 1About the company Founder: Dr. Neil Clark Warren, Greg Forgatch , in 1998 Headquarters: Los Angeles, CA, U.S. Serious long-term relationship Around 51 million users registered members, 25 million visits per month 2005 - new CEO and President, grew to 230 employees 2007 - eHarmony Labs openedOn- line VS Off-line 5 Source: eHarmony Statistics in 2022 – How Many People Got Married? // Online For Love, 2022On- line VS Off-line 6General Environment Online Personals Industry 2Socio-cultural Demographic Segments Institution of marriage is changing rapidly at the beginning of the 21st Century. Marriage is becoming less frequent (~50% of people) Chances of divorce increased (~45% of marriages) Chances of remarriage increased People are getting married older Most of separated or divorced people are aged between 25-44 yo 8 Source: Roberts, S. 2007, 5atented matching system need to buy a subscription in order to communicate Guided communication system avoiding small talks fast track option 15Trade Offs Costly Trade offs Missed customers Niche markets and those not 'marriage minded' enough are turned away These missed customers turn to competitors' options Lost revenue Millions of applications rejected leads to missed profits Refused account purchase (multiplied considering subscription based) Rigidness Have difficulty pivoting to casual dating because of brand image 16Trade Offs Protection From Imitation Higher commitment and loyalty Long questionnaires and guided chat rooms keep customers active on the website Higher time commitment - customers have a stronger relationship with eHarmony Protected segment Casual dating platforms unable to obtain same marriage image eHarmony has created Keep paying for subscriptions Having meaningful conversations, and high time commitment keeps customers paying because they believe they will find t entry retaliation High Threat of New EntrantsSWOT and Options 5SWOT 27 STRENGTHS WEAKNESSES High subscription costs - Not everyone gets accepted - Long process of matching - Inflexible - - Rising remarriage rates - Technological advancement - Society perspective is getting more accepting Losing market share to competitors - Rising divorce rates - Reputation damage because of lawsuits - Core competencies can become core rigidities - S W O T OPPORTUNITIES THREATS - Tightly integrated system: Personality Profile, matching algorithm, Guided Communication - Fast Track - Experience - High credibility with marriage-minded individuals - Successful advertising formula (direct-response)OPTIONS 28 1. Defending eHarmony's leading position as long-term relationship matchmaking company 3. Growing a new business based on eHarmony's own research and development efforts 4. Geographic expansion 2. Broadening customer base to include more casual daters1. Defending eHarmony's leading position as long-terers Porter 5 Forces Model : High threat of new entrants for incumbent firms → remaining unresponsive to market trends and shifts would result in losing market share and overall competitiveness. OCA : New customer and channel finding is weak → will be difficult to increase paying members in narrow segment VRIO : Undermining resources and capabilities with sustained advantage (reputation of founder and matching system) OCA : Market and customer information gathering is strong and focused on marriage, not casual datersWHAT TO DO 34 OPTION 3: Growing a new business based on eHarmony's own research and development efforts VRIO : Sustained advantage in R D → immediate competitive advantage Porter 5 forces : Low entry barriers in online personals industry → beneficial to expand in other businesses OCA : Customer intimacy and satisfaction → more likely that customers will use the website Technological segment : With the internet reaching global scales, and number of users worldwide rising rapin for their marriage rates Product/service development 3 4 Updating questionnaire, chat rooms, etc. New trend forecasting 4 1 Don’t expand past their marriage goals and trends Demand forecasting and analysis 4 2 Maintain research on marriage rates40 OCA Resource Capability: Marketing Sales Strategic Importance Relative Strength Comment Customer management system 5 5 Developed system for customer management Advertising and promotion 5 5 Involved in several marketing outlets and TV promotions Marketing customer information gathering 4 5 Lots of R D on couples and psychology Strategy for different program 5 1 Same website program focused on 'marriage orientation' - (long questionnaire, chat rooms, etc.)41 OCA Resource Capability: Customer Support/Service (C/S) Strategic Importance Relative Strength Comment Customer maintenance and loyalty management 5 5 Interview couples and customers for their feedback and keep customers paying Customer satisfaction to C/S 5 5 Successful marriage rates ahow}

경영/경제| 2023.01.27| 44페이지| 4,000원| 조회(246)

경영전략, swot, 기업분석, HBR, VRIO, OCA, 데이팅사이트, 데이팅어플, eHarmony

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