[브랜드전략] Louis Vuitton`s Marketing Strategy

소개

영어로 만든 PPT입니다.
루이뷔통의 역사와 경쟁사 그리고 현재 명품시장내에서의 위치와 전략을 분석하였습니다. 구체적인 수치로 분석한 것이 많아 신빙성이 있고, 경쟁사들에 대해서도 잘 분석되어 있습니다. 명품시장의 향후 전망도 설명되어 있습니다.

목차

About LVMH

Industry Profile: Luxury Goods

Creating the LVMH Empire

Expansion of LVMH in Asia

Issues and Challenges in the Asian Market

World Dominance in Luxury Goods

본문내용

Luxury products group

Born: Paris, France (1854)

Assets: $13 billion

Store:1,500 in 60 countries

Employee: 56,000
(40% of the staff worked in France)

50 sub-companies

Louis vuitton is a luxury products group. It was born in Paris, France 1854. Their assets are about 13 billion dollars. They have about 1500 stores in 60 countries. 56000 employees are working for LV. We can see the 50 sub-companies in Exhibit 1 page 15.

1. About Louis Vuitton Moet Hennessy

LVMH’s expansion: Europe  the US  Asia

About 40% of the sales in Asia (2004)
 LVMH was determined to capture the growing Asian market.

Competitors: Gucci, Richemont, Bulgari and Hermes

LV started business in Europe but nowdays Asian market is their main target. LV has several competitors, I will explain them later.

참고자료

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