iPod VS iRiver music devices

소개

iPod 과 iRiver MP3 산업에 대한 자료이고요.
두기업에 경제학과 전략...그리고 두 기업의 비교..분석입니다
comparing two firms in the MP3 industry...

목차

Executive summary
Introduction included the industry and the firms
Situation analysis in the portable media player industry
Analysis the firms` situation - I-pop VS Iriver
I-Pop
Iriver
Similarities between IPod and Iriver
Differences between IPod and Iriver
Conclusion
Reference list

본문내용

Executive summary
The portable media player is becoming the must-have item among young people. The popularity is surprisingly increasing every year, so currently there are lots of competitors and they try to keep their business well-performing. IPop is one of the fastest runners in the industry and they are creating a new segmentation to make a product differentiation. The other runner in this industry is IRiver. They are quite new but the firm stretched very quickly in global market. They always make a challenge to innovate and now the company gets popularity among innovators who want to find new products. So I am going to tell the industry of potable media player as an introduction and describe the market situation and economic position for both companies IPod and IRiver how they are running a business and making profit as a main body. Finally, I will give some conclusions with future prospects.
Introduction included the industry and the firms

참고자료

· Reference list
· Kasie, B. (2004). Effects of MP3 technology on the music industry: An examination of market structure and apple iTunes.
· Donna, F. (2005). The iPod industry: Firms Launch A New Raft of Gadget Accessories. Dow Jones Newswires.
· Iriver. (2007). Welcome to iriver America. http://www.iriveramerica.com/company/ Accessed by 20 Oct 2007
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· and so on....