Simplifying culture to overly four or five dimensions, limiting the sample to a single multinational corporation, ignoring other factors except national culture values, dividing culture to bipolar sides, and using concept based on western bias are regarded as the most well known criticism (Nakata & Sivakumar 2001). However, In spite of the criticisms, researchers have favored his framework and made it the dominant culture paradigm (Gibson, Kirkman, & Lowe, 2006). According to Jaeger who quoted Triandis(1982), “Although it has some limitations, most likely it will ‘stand as one of the major land-marks of cross-cultural research for many years to come”(Jaeger, 1986). The problem is, unfortunately, the more use of Hofstede’s work encourage the simpler peoples’ perception of culture.
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