구매결정과정-자동차 구매와의 차이점(영문) A+

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해당 자료는 영문으로 된 레포트입니다. 교수님께서
Q. What are the major differences between purchasing a tourism product (e.g., summer vacation) and purchasing a car? Please describe the decision-making process for both cases.
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구매결정과정에 대한 정의와 어떻게 적용되는지 참고하실 수 있습니다.

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본문내용

I would like to answer this question in three ways. There are three major differences.
First, the products are different. The tourism products consisted of many services are intangible. If you purchase it, you can’t touch and own it for yourself. In contrast, a car is a tangible item you can have it for your own. Moreover, it becomes different after buying them. The tourism product includes a variety of things.

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