국제경영 태국 의료 관광산업 분석 레포트

소개

태국 의료관광산업 분석 레포트

목차

Ⅰ. 서론
1. 연구목적 ···································································································· 1

Ⅱ. 본론
1. 의료관광 정의 및 현황
1) 의료관광의 정의 ························································································ 2
2) 태국 의료관광의 현황
(1) 태국 의료관광산업 현황 ··········································································· 3
(2) 동남아 의료관광산업 비교; 태국과 싱가포르 중심으로 ······································· 4
3) 태국 의료관광 발전과정
(1) 태국 관광산업 ······················································································· 6
(2) 태국 민간병원 발전 ················································································ 6
(3) 태국정부 지원정책 ·················································································· 7
2. 태국 의료관광 성공요인 분석
1) 정부 지원 정책 ························································································· 8
(1) 의료관광산업 세부 분류 및 지원전략 수립 ····················································· 9
(2) 의료 인프라 확장 및 서비스 개선 ······························································· 9
(3) 의료관광 비자정책 정비 ·········································································· 10
(4) 최소한의 규제 ······················································································ 10
(5) 영리화를 통한 외자유치 ·········································································· 11
(6) 영리법인 주식시장 상장 허용 ··································································· 11
2) 태국 병원의 경쟁력
(1) 저렴한 의료비 ····················································································· 12
(2) 정보 IT 기술 발달 ················································································ 13
(3) 신뢰성 ······························································································ 14
(4) 대기시간 최소화 ·················································································· 15
(5) 틈새시장 공략; 선진국 고령자 ································································· 16
3) 복합의료관광 ·························································································· 17
4) 문화적 요인 ··························································································· 18
3. 의료관광산업의 한계점
1) 의료관광산업이 유발한 문제점 ····································································· 19
2) 의료관광산업 지지자 주장의 한계점
(1) 의료관광산업 투자로 국가 전체의 의료수준 향상 ············································ 21
(2) 민간 의료병원의 공공의료부문 지원 ··························································· 22
(3) 의료관광산업의 이익을 공공의료 발전에 사용 ··············································· 22
(4) 고급 의료시설에 국내환자 접근성 향상 ······················································· 23
(5) 의료관광산업의 낙수효과 ········································································ 23

Ⅲ. 결론 ······································································································· 24

Ⅳ. 참고문헌

본문내용

Ⅰ. 서론

1. 연구목적

의료와 관광의 융합산업인 의료관광은 관광객의 체류비용이 크고 체류기간이 길어 21세기 고부가가치 관광산업으로 성장하고 있다. 태국과 싱가포르에서 처음 시작된 의료관광 산업은 전 세계적으로 급속한 성장세를 보이고 있으며 2012년 기준으로 의료관광을 위해 자국을 떠나 해외로 향한 관광객은 5600만 명에 이른다. 세계 의료관광의 규모는 2012년 대략 100억 달러로 2004년 대비 약 2.5배 성장했으며 2019년에는 330억 달러의 규모로 성장할 것으로 전망된다(정창수, 2016).
이처럼 높은 부가가치 산업으로 인정받는 만큼 의료관광은 미래 성장동력산업으로 주목받고 있다. 많은 국가들이 의료관광에 관심을 가지고 의료관광을 육성하고 있다. 태국의 경우 의료산업 육성을 위해 의료시장을 완전 개방하는 제도개혁과 함께 태국의 관광자원을 이용한 태국형 의료관광 서비스 개발에 힘썼고 이러한 노력이 성공함에 따라 의료관광 대국이 되었다.
그러나 민간 병원들이 국내 환자들에 비해 더 많은 수익이 창출되는 외국인 환자를 유치하기 위해 외국인 환자 대상 의료 역량 강화에 집중을 하고 있다. 정부의 의료 정책의 중심 또한 외국인 환자를 대상으로 한 의료 서비스에 집중되고 있다. 이러한 현상 때문에 태국 국민들이 이용하는 의료 서비스에서 다양한 문제가 발생한다. 본 보고서에서는 의료관광의 선두국가 중 하나인 태국의 의료관광 산업에 대해 살펴보고자 한다. 의료관광산업에 대한 정의와 태국의 의료관광산업 현황 및 발전과정을 제시 한 후 성공요인에 대해 알아보고자 한다. 정부정책 외에 성공요인들이 다양하게 존재하기 때문에 이를 세부적으로 제시하고자 한다. 마지막으로 태국 의료관광산업이 갖는 한계점 및 부작용에 대하여 연구하고자 한다.

Ⅱ. 본론

1. 의료관광의 정의 및 현황

1) 의료관광의 정의

의료관광은 국경을 넘어 의료서비스를 받고자 하는 환자들에게 서비스를 제공하는 산업을 통칭한다. 또한, 진료를 받는 것 외에도 해외에 방문하는 과정에서 받게 되는 관광과도 연결되어 있기 때문에 ‘의료’와 ‘관광’의 합성어로 만들어졌다(신장섭, 2010).

참고자료

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