Memes as viral media , 바이럴미디어로서의 밈

소개

바이럴미디어로서의 밈

Meme의 유래와 meme이 성립될 수 있는 조건, meme이 가져 온 미디어 문화의 변화, meme의 정치적 활용 사례와 각 기업이나 문화예술에서 상직적 가치를 높이기 위해 meme을 사용하는 예시를 조사하여 썼습니다. 잘 정리된 참고문헌을 통해 필요한 정보를 더 얻으실 수 있을 겁니다.

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본문내용

It is a common experience for the internet generation to recognise a strange photograph looks familiar to them somehow. For example, they have seen the photograph of a popular singer doing a funny thing, and a couple of months later, the photograph returns to them with an extraneous caption to the original theme. It is possible to assume that the photograph has been passed on in the internet, reproduced and mutating by countless hands. “Meme” refers to this digital object distorted indiscriminately. The term, “meme” was coined and first used by Richard Dawkins in 1976, it is a portmanteau word of mimesis and genes. According to Dawkins (2016), the product of cultural transmission, memes, is similar to the genes in regard to their selfish attributes because the genes are only concerned to replicate themselves to be passed on to the next generation, and in the same way, the memes only become truly valuable when they are diffused

참고자료

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· Dawkins, R. (2016) The Selfish Gene : 40th Anniversary Edition. Oxford: Oxford University Press.
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· Shifman, L. (2014) Memes in digital culture. Cambridge, Massachusetts: The MIT Press. P.18