소비자행동론(consumer behavior)- small time crooks : Heterogeneity of consumer behavior in social status.

소개

위 보고서는 소비자행동론을 바탕으로 영화 small time crooks를 분석한 영문 보고서입니다.
각 인물들의 행동을 여러 측면(economic, social, cultural resources)에서 분석했습니다.

목차

1. Introduction

2. Body
2-1. Economic Resources
2-2. Social Resources
2-3. Cultural Resources
2-4. Movie conclusion

3. Conclusion

본문내용

1. Introduction

When you are hungry what food do you think in your mind? How about snail cuisine? There is a middle-aged couple. Wife like snail cuisine, but husband hate it. Why they have different attitude toward one food though they are a couple?
They were not rich actually, but live happy life together. Suddenly they became billionaire with their cookie business. However husband doesn't like the life of social-high group, wife love it and wanted to be one of them. Wife tries to learn about culture, husband wants to live life like previous way that they didn’t have lots of money but happy. In other words, in one way they are in same social status, but in other way they are in different social status. What makes them have different behavior? What makes them have different attitude? And what can make social status different?
From now on, we are going to find out what motivates them to have different attitude with one same situation. In addition, we will analyze the movie scenes in terms of consumer behavior.

참고자료

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