물시장,정수기마케팅,생수시장,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p

소개

물시장,정수기마케팅,생수시장,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p

목차

Chapter 1 _ MARKET ANALYSIS

Chapter 2 _ OUTSIDE-IN PERSPECTIVE

Chapter 3 _ INSIDE-OUT PERSPECTIVE

Chapter 4 _ Q&A

본문내용

This is the water industry market size of the world in 2015 expected by the government.
The OECD expects the infra market related to water is about to 1000 trillion won, by 2025.
The reason is that the amount of waste water is increasing because of the industrialization and the water shortage problem is getting worse. The water market is also growing rapidly.
Mineral market scale goes over 500 million and water purifier size goes up to 1500 million.

MARKET ANALYSIS
Domestic water purifier market size produces 1 million annual, 1500 billion sales.
Home distribution rate is reached to 33%.
Especially, in the 5 metropolitan city, the majority of people are using water purifier.

<중략>

Focus Group Interview
When you thing freshness, which is coming your mind? water purifier? Or bottled water?
28 years Women

Aren’t mineral image fresher than water purifier?
Above all, I can’t confirm when water purifier checked and even if water purifier checked, I can’t believe it. So when I think about freshness, I come up with mineral water first.
40 years women

When I evaluate freshness of water, mineral water is close to fresh. Nowadays in domestic market, there are many kind of high quality mineral water such as Evian. So mineral water can satisfy freshness rather than water purifier.

참고자료

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