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Questionnaire DesignCONTENTS1. Intro2. Question Phrasing3. Type of close-ended4. Avoiding mistakes5. Designing questionnaires for global marketsIntroWhyQuestionnaire design is so important??Question PhrasingOpen-ended response questionClose-ended response questionQuestion PhrasingOpen-ended response questionSome problem or topic and ask respondents to answer their own wordsStrong point uniqueunanticipated reactionsource of new ideavaluable at the beginning of an interviewediting, coding, analyzingWeak point difficult to categorizedifficult to summarizeQuestion Phrasing

목차

1. Intro
2. Question Phrasing
3. Type of close-ended
4. Avoiding mistakes
5. Designing questionnaires
for global markets

본문내용

Open-ended response question
Some problem or topic and ask respondents to answer
their own words
Strong point ? unique
unanticipated reaction
source of new idea
valuable at the beginning of an interview
editing, coding, analyzing
Weak point ? difficult to categorize
difficult to summarize

Question Phrasing


2. Close-ended response question
Respondent choice a fixed alternative
Strong point ? less interviewer skill
take less time
easier for the respondent to answer
Weak point ? unaware of the potential response
hard to know incorrect assumption
do not reflect their feeling

Type of close-ended
Simple-dichotomy question
Checklist question
Frequency determination question
Determinant-choice question

Type of close-ended

참고자료

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