What are the opportunities and limitations for growth when considering the Threadless business model?

소개

본 에세이는 미국 온라인 쇼핑 산업에 혁신을 가져다 준 Threadless 에 관한 것입니다. Threadless에 대한 전반적인 평가와 이 비즈니스 모델에 관한 기회와 한계에 관한 내용 입니다. 석사에세이중 하나로 distinction 바로 아래인 merit을 받은 에세이 입니다.

목차

introduction, opportunities, limitations, conclusion, references

본문내용

Introduction
Technology has been developing, sometimes slowly and sometimes rapidly however obviously. This technology may also change people’s life more convenient and different as Ruyck et al. (2008, p.9) mentioned, technology helps our daily tasks can be carried out and makes our lives much easier. People could have conversation with someone who lives in opposite site of the world through internet. According to Trabak(2000) internet make conversations enabled among human beings that were not in the time of mass media. Also, people could buy things from all over the world. In 2005, according to the Interactive Media in Retail Group (cited at Fashion Marketing 2nd ed, 2007, p.259), fashion items’ revenues on online have been rising at 25~30 per cent a year since 2000. Technology has been changing the world now. Ruyck et al. argued that one of the important facts of driving the world’s transforming is the improvement of internet which makes communication and networking possibilities(2008, p.2). Quinton and Harridge-March reported that connections which has been provided by virtual communities and social networks that are created by rapidly developing fora make consumers to form strong relationship that can affect consumer behaviour(2010, p.4).

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