언론윤리 공중커뮤니케이션

소개

언론윤리 집단과제인 공중커뮤니케이션에 대해 조사하여 만든 피피티입니다.

목차

1. Public communication?
2. Case

2-1. KBS and MBC news
- KBS gave the distorted report on purpose.

2-2. Kobe Bean Bryant and Yang kungmin
3. conclusion

본문내용

What is Public communication?
Public communication. It’s at the heart of our economy, society, and politics. Studios use it to promote their films. Politicians use it to get elected. Businesses use it to burnish their image. Advocates use it to promote social causes.
It’s a field built on ideas and images, persuasion and information, strategy and tactics. No policy or product can succeed without a smart message targeted to the right audience in creative and innovative ways. The ability to communicate this way to communicate strategically is what our Public Communication program is all about.
What is Public communication?
Public communication
PR
Importance of PR
1. Personal communication line making
2.Solve the problems, issues and helping the managing for acted public
3.Using the changes to positive direction
“Service for profit of the public”
KBS and MBC news
MBC Anchor Criticizes KBS for `Distorting Footage`
MBC TV prime time news anchor
Shin Kyung-min has criticized
KBS for what he claimed was a
distortion of footage
shot at the scene of a
New Year`s Eve celebration,
KBS and MBC news
Case 1. pervert the truth
KBS and MBC news
Public opinion
KBS and MBC news
http://www.ohmynews.com/NWS_Web/View/mov_pg.aspx?CNTN_CD=ME000058531
KBS and MBC news
Potter Box
Loyalties Box
KBS는 공기업으로써 국민의 알 권리 보다는 국가의 대외적 PR의 충성함
Values Box

참고자료

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