코로나19 전후 환경의식과 친환경소비행동 간의 관계에서 환경보호비용지불의사의 상호작용 효과 (Interaction Effects of Willingness to Pay Environmental Protection Expenditures in the Relationship between Changes in Environmental Consciousness and Environment-Friendly Consumption Behavior before )

서지정보

· 발행기관 : 한국환경교육학회
· 수록지 정보 : 환경교육 / 34권 / 2호 / 210 ~ 227페이지
· 저자명 : 정주원, 조소연

초록

본 연구의 목적은 코로나19 전후 환경의식과 친환경소비행동 변화를 살펴보고, 환경의식과 친환경소비행동의 관계에서 환경보호비용지불의사의 상호작용 효과(interaction effects)를 검증하는 것이다. 이를 위해 온라인 설문조사를 실시하여 전국 20∼69세 이하의 성인 443명을 최종분석에 활용하였으며, 기술통계, Paired t-test, K-medians 군집분석, 위계적 중다회귀분석, 단순 기울기검증(simple slope)을 실시하였다. 연구결과는 다음과 같다.
첫째, 코로나19 전후 환경의식과 친환경소비행동 변화를 살펴본 결과, 코로나19 이전에 비해 코로나 이후가 모두 유의미하게 높게 나타났다. 둘째, 환경보호비용지불의사 수준이 낮은 집단에 비해 높은 집단에서 환경의식과 친환경소비행동 변화수준이 높게 나타났다. 셋째, 환경의식과 친환경소비행동 관계에서는 구매행동 및 처분행동에서 환경보호비용지불의사가 높은 집단의 의미 있는 상호작용 영향력이 나타났다. 이를 통해 환경보호비용지불에 대한 호혜적 환경교육을 통한 친환경소비행동으로의 실천적 방안이 요구된다.

영어초록

The purposes of this study lie in investigating the changes in environmental consciousness and environment-friendly consumption behavior before and after the COVID-19 pandemic, as well as verifying the interaction effects that the willingness to pay environmental protection expenditures has in the relationship between environmental consciousness and environment-friendly consumption behavior. An online survey was conducted, through which responses from 443 adults between 20∼69 years of age were collected and used in the final analyses. Paired t-tests, k-medians cluster analyses, hierarchical multiple analyses, and simple slope analyses were performed. The results are as follows.
First, upon investigating the changes in environmental consciousness and environment-friendly consumption behavior before and after the COVID-19 pandemic, there were significant increases in both factors after the pandemic, as compared to before the pandemic. Second, the levels of change in environmental consciousness and environment-friendly consumption behavior were larger in groups that were more willing to pay environmental protection expenditures, compared to groups that were less willing to do so. Third, in the relationship between environmental consciousness and environment-friendly consumption behavior, meaningful interaction effects in purchasing and selling behaviors were observed in groups more willing to pay environmental protection expenditures. This suggests that it is necessary to develop practical measures that increase environment-friendly consumption behavior through reciprocal education on paying the environment protection expenditures.

참고자료

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