Hyundai Motor Group’s Business Transformation Strategy

서지정보

· 발행기관 : 피터드러커 소사이어티
· 수록지 정보 : 창조와 혁신 / 17권 / 1호 / 137 ~ 183페이지
· 저자명 : 선우경희, 최진희, Victor Blazquez

초록

This paper aims to analyze Hyundai Motor Group’s business transformation from a fast-following car manufacturer to a smart mobility service provider toward electrification and future mobility. Drawing on ser-M model as a theoretical framework, we explored a mechanism of Hyundai Motor Group’s business transformation to describe the dynamics among subject, environment, and resources. Our analysis demonstrated that Hyundai Motor Group’s business transformation was initiated by a visionary leadership who foresaw and decided resources in a rapidly changing environment. Coordinated by its intrinsic mechanism, Hyundai Motor Group’s business transformation was originated from the flexible leadership-followership combination, the organizational adaptability, and the corporate culture that pursues harmony to manage conflicts of interests among teams and organizations. This paper will inspire executive leaders, managers, practitioners and researchers with theory-laden knowledge and practical insight into business transformation.

참고자료

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