아쿠아리움 체험에 따른 만족이 재방문 및 추천의도에 미치는 영향에 관한 연구: 제주 아쿠아리움을 중심으로 (A study of Aquarium experience on visitor's satisfaction, re-visit, and recommendation to potential visitors: Focused on Jeju Island Aquarium)

서지정보

· 발행기관 : (사)한국관광레저학회
· 수록지 정보 : 관광레저연구 / 26권 / 6호 / 89 ~ 110페이지
· 저자명 : 이희천, 김홍길

초록

This study is to investigate a specific type of impacts on the tourists' evaluation of the ocean aquarium's images, experience programs, visitor's satisfaction and intentional recommendation to visit. It leads general audiences to understand their choice behavior and to set up some strategic marketing plans to help increase management performance of existing and future Jeju ocean aquariums. For those purposes, Empirical analysis led to the following findings: ticket booth, food court, educational experience variables influenced on aquarium satisfaction. The images and experiences factors for influencing to revisits of tourists investigated according to ticket booth, educational and esthetic experiences. The aquarium satisfaction were analyzed for influencing revisits and information by word of mouth of tourists. Since the study only examined Jeju Aquarium in empirical analysis, the results are hard to be generalized. Given that there is no clear establishment of the concepts of an ocean aquarium's images and subjective images, it's a fact that tourists can differ from each other in their perceptions of an ocean aquarium. The future study needs to be compensated by adding more objects of research. For example, the conceptual study on the images of an ocean aquarium should also be more concrete, objective, and in-depth.

영어초록

This study is to investigate a specific type of impacts on the tourists' evaluation of the ocean aquarium's images, experience programs, visitor's satisfaction and intentional recommendation to visit. It leads general audiences to understand their choice behavior and to set up some strategic marketing plans to help increase management performance of existing and future Jeju ocean aquariums. For those purposes, Empirical analysis led to the following findings: ticket booth, food court, educational experience variables influenced on aquarium satisfaction. The images and experiences factors for influencing to revisits of tourists investigated according to ticket booth, educational and esthetic experiences. The aquarium satisfaction were analyzed for influencing revisits and information by word of mouth of tourists. Since the study only examined Jeju Aquarium in empirical analysis, the results are hard to be generalized. Given that there is no clear establishment of the concepts of an ocean aquarium's images and subjective images, it's a fact that tourists can differ from each other in their perceptions of an ocean aquarium. The future study needs to be compensated by adding more objects of research. For example, the conceptual study on the images of an ocean aquarium should also be more concrete, objective, and in-depth.

참고자료

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