일부지역 특산품축제 활성화 요인의 우선순위 분석 －단양, 괴산, 진안 지역축제 사례를 중심으로－ (Analysis on Priorities for Revitalization Factors of Festival for Local Agri-Food －Focusing on Cases of Festivals in Goesan, Danyang, and Jinan－)

서지정보

· 발행기관 : 한국식품유통학회
· 수록지 정보 : 식품유통연구 / 36권 / 4호 / 21 ~ 39페이지
· 저자명 : 윤진우, 최종산

초록

This study aims to identify the main factors influencing the revitalization of festivals for local agri-food, to measure their relative importance, and to determine the priority of those factors. Data were collected from 95 adults visiting Goesan red pepper, Danyang garlic, and Jinan watermelon festivals. Data were analyzed by the method of Best-Worst Scaling Profile Case(BWS Case 2). The results showed that ‘rural culture’ and ‘convenience’ are main important attributes and ‘differentiation from other festivals’ and ‘quality and diversity of traditional food using agricultural products’ are first two important levels among 12 levels. Considering the results of the analysis, the implications for the success and revitalization of the festival for local agri-food were derived. First, we need to create festival contents reflecting the cultural, geographical, and traditional characteristics of rural areas and internalize the success stories from other local, national and international festivals. Second, it is necessary to supply high quality of traditional foods and agricultural products at a low price for visitors. This study is expected to provide useful information for the local government and stakeholder to establish revitalization strategies based on the priority for the festival for local agri-food.

영어초록

This study aims to identify the main factors influencing the revitalization of festivals for local agri-food, to measure their relative importance, and to determine the priority of those factors. Data were collected from 95 adults visiting Goesan red pepper, Danyang garlic, and Jinan watermelon festivals. Data were analyzed by the method of Best-Worst Scaling Profile Case(BWS Case 2). The results showed that ‘rural culture’ and ‘convenience’ are main important attributes and ‘differentiation from other festivals’ and ‘quality and diversity of traditional food using agricultural products’ are first two important levels among 12 levels. Considering the results of the analysis, the implications for the success and revitalization of the festival for local agri-food were derived. First, we need to create festival contents reflecting the cultural, geographical, and traditional characteristics of rural areas and internalize the success stories from other local, national and international festivals. Second, it is necessary to supply high quality of traditional foods and agricultural products at a low price for visitors. This study is expected to provide useful information for the local government and stakeholder to establish revitalization strategies based on the priority for the festival for local agri-food.

참고자료

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