여가 활동 참여에 있어 무용공연의 광고 영상 매체와 비 영상매체가 관람객 인식에 미치는 영향 (A Study on the Difference of the Consumer’s Recognition of the Image Media and Non-Image Media for the Advertising of Dance Performance)

서지정보

· 발행기관 : 한국사회체육학회
· 수록지 정보 : 한국사회체육학회지 / 34호 / 127 ~ 134페이지
· 저자명 : 김말애, 최현주, 김인숙

초록

Real estate affects customers’ overall lives a lot and customers’ decisions related with real estate are influenced so much by advertisement. Thus, advertisement as an important real estate marketing strategy can change according to the selection of advertisement media. This study divides drastically changing various advertisement media into image-media and non-image-media and analyzes the difference of the customers’ recognition for those two media groups.
The investigation method of this study was 20 places of Seoul City location aerobic clubs for total 15 days from November 1, 2007 to November 15 and. The extraction of a specimen utilized convenience sampling method and, As for the questionnaire paper making, a responder made a questionnaire through oneself evaluation entry law (self- administration) which I shook, and answered by oneself. 500 people, but analysis used 257 parts except 243 parts with a judged questionnaire paper the collected questionnaire underground when insincere. The reason is because it analyzes influence to amount for new customer creation to keep an advertisement of the aerobic club which utilized various pictures and a rain picture medium in a study. This study shows that because image-media advertisement better meets the needs of customers in a visual aspect than non-image-media advertisement. Select image-media than non-image-media when constructing a distribution advertisement strategy. Therefore, It is important to differentiate and segment advertisement media by using image-media which is superior in a audio-visual aspect in the fast changing new media era

영어초록

Real estate affects customers’ overall lives a lot and customers’ decisions related with real estate are influenced so much by advertisement. Thus, advertisement as an important real estate marketing strategy can change according to the selection of advertisement media. This study divides drastically changing various advertisement media into image-media and non-image-media and analyzes the difference of the customers’ recognition for those two media groups.
The investigation method of this study was 20 places of Seoul City location aerobic clubs for total 15 days from November 1, 2007 to November 15 and. The extraction of a specimen utilized convenience sampling method and, As for the questionnaire paper making, a responder made a questionnaire through oneself evaluation entry law (self- administration) which I shook, and answered by oneself. 500 people, but analysis used 257 parts except 243 parts with a judged questionnaire paper the collected questionnaire underground when insincere. The reason is because it analyzes influence to amount for new customer creation to keep an advertisement of the aerobic club which utilized various pictures and a rain picture medium in a study. This study shows that because image-media advertisement better meets the needs of customers in a visual aspect than non-image-media advertisement. Select image-media than non-image-media when constructing a distribution advertisement strategy. Therefore, It is important to differentiate and segment advertisement media by using image-media which is superior in a audio-visual aspect in the fast changing new media era

참고자료

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