players in middle-low price toys.The other type of competitor is the copycat firms. Even though Lego ... . Because of those copycat firms, Lego loses some of its potential consumers.3C Analysis ... answered "I would like to buy if there is something I want or the situation permits”.3C Analysis
Buyers Suppliers High entry barrier Weak new entrants Great company-centered Oligopoly of ... Analysis Substitute New Entrants Buyers Suppliers High entry barrier Weak new entrants Great company ... Contents Firm expanding new field of global pop culture ‘ Film Industry ’ Planning, Investment
and twitter , kidult culture – the culture of adult who want to enjoy kids’ culture like toy or doll ... . As we have seen from BurgerKing’s slogan-BURGER KING, WHERE TASTE IS KING, they concentrate on ... ultural leading company. This marketing strategy of two companies have something in common with their
– job distortion Key 5 – new kids culture Key 6 – addicted to somethingCHAV NONOSMETREROSEXUAL ... 동물을 마치 자신의 아이처럼 기르는 사람들'Pet'이 소유의 의미인생의 동반자라는 의미로 자신의 애완동물을 fur-kid라고 지칭한다◈ 키덜트(kidult)족Kid와 Adult ... NEW TRIBES FOR FASHION MARKETINGKey 1 – anti fashion Key 2 – 000 sexsual Key 3 – well-being Key 4