. Westbrook(1981)., “Sources ofConsumer Satisfaction with Retail Outlets,”Journal of Retailing, Vol.57 ... A TABLE OF CONTENTSⅠ. 고객만족경영(CSM)이란 무엇인가?ⅰ CS경영의 개념ⅱ CS경영의 등장 배경ⅲ CS경영의 원리ⅳ CS경영의 구성요소ⅴ CS경영의 성과ⅵ ... 이 있다고설명했다『14』.『13』Richard L. Oliver, “Effects of Expectation and Disconfirmation on Post exposure
Dell OnlineDell Online* The Story of Dell * The Direct Dell Model * The Dell Customer * PC ... tandardization of products Enterprises, Preferred accounts, Federal government Key variable : less price s ... distribution Channel * Transaction Business Online * Relationship BusinessThe Story of DellHistory - 1984