기업분석 나이키(영문)

소개

"기업분석 나이키(영문)"에 대한 내용입니다.

목차

1. Customer Segments
2. Value Propositions
3. Channels
4. Customer Relationships
5. Revenue Streams
6. Key Resources, Activities, and Partners
7. Cost Structure
8. Works Cited
9. Nike, Inc.
10. Value Proposition Canvas
11. Business Model Canvas

본문내용

Psychographic-Based Approach
Nike has a variety of customers spanning from world star athletes to everyday children. Nike has many customer segments with slightly different needs and problems that their products attempt to solve. They appeal to the middle to upper class households due to the quality of their products and the significance of their brand. Nike manufactures products for individuals with active lifestyles as well as individuals that are looking for stylish comfortable clothing. With a worldrenowned brand and world-class brand marketing, Nike has the unique ability to appeal to a variety of customer segments both foreign and domestic. According to Business Insider, with over $28 billion in annual sales, Nike has begun voraciously pursuing three new customer segments, young athletes, women, and runners; women through a combination of stylish sports bras and athletic equipment have been drawn to the Nike Brand in staggering numbers (Lutz, 2015). Young athletes through Nike’s sponsorship of local leagues (direct) to professional leagues like the NFL (indirect) have been drawn to Nike’ revered brand name. Lastly, runners, a stronghold in the Nike customer base since the company first released its runner’s shoes, has been a strong focus for Nike growing forward given the demand for high-performance footwear.

참고자료

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· Bernazzani, S. (2018, August 6). 13 Examples of Successful Co-Branding Partnerships (And Why They're So Great). Hubspot. Retrieved on April 25, 2019, from: blog.hubspot.com/marketing/best-cobranding-partnerships
· Danziger, P. (2018, December 1). Nike's New Consumer Experience Distribution Strategy Hits The Ground Running. Forbes. Retrieved on April 8, 2019, from: www.forbes.com/sites/pamdanziger/2018/12/01/nikes-new-consumer-experience-distribution-strategy-hits-theground-running/#cd2d9f9f1d06
· Downie, R. (2016, May 7). Nike Stock: Capital Structure Analysis (NKE). Investopedia.
· Retrieved on April 24, 2019, from: https://www.investopedia.com/articles/markets/050716/nike-stock-capital-structure-analysis-nke.asp
· Green, D. (2017, October 26). Nike just signaled a huge change for its 30,000 retail partners.
· Business Insider. Retreived on April 25, 2019, from: www.businessinsider.com/nikesays-it-will-favor-about-40-retailers-2017-10
· Lutz, A. (2015, April 7). Nike is Going After 3 Kinds of Customers. Business Insider.
· Retrieved on April 4, 2019, from: www.businessinsider.com/nike-is-going-after-3-kindsof-customers-2015-4
· Morency, C. (2019, February 27). The 10 Most Valuable Fashion Brands in the World 2019.
· Highsnobiety. Retrieved on April 4,2019, from: https://www.highsnobiety.com/p/mostvaluable-fashion-brands-2019/
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· Nike, Inc. (2016, August 18). Affiliates of Apollo Global Management and NIKE, Inc.
· Announce Strategic Partnership for Apparel Manufacturing in the Americas. Nike.
· Retrieved on April 25, 2019, from: news.nike.com/news/apollo-global-management-andnike-inc-announce-strategic-partnership
· Nike, Inc (a). STRONG HUMAN RESOURCE POLICIES ARE CRITICAL TO BUILDING AN ENGAGED WORKFORCE. Nike. Retrieved on April 24, 2019, from: https://purpose.nike.com/human-resources-management
· Nike, Inc (b). Community Impact. Nike. Retrieved on April 23, 2019, from: communityimpact.nike.com/
· Raw Materials. Ohio State University. Retrieved on April 25, 2019, from: u.osu.edu/nikeshoes/raw-materials/
· Rovell, D. (2015, June 11). NBA signs deal with Nike; logo to appear on uniforms. ESPN.
· Retrieved on April 18, 2019, from: http://www.espn.com/nba/story/_/id/13053413/nbasigns-8-year-apparel-deal-nike
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· Retrieved on April 28, 2019, from: https://www.paypervids.com/pestel-analysis-nikesexternal-environment/
· Transport. Ohio State University. Retrieved on April 25, 2019, from: u.osu.edu/nikeshoes/transport/
· Visnji, M. (2019, February 3). How Nike Makes Money? Understanding Nike Business Model Core Elements. Revenue and Profit. Retrieved on April 17, 2019, from: https://revenuesandprofits.com/how-nike-makes-money-understanding-nike-businessmodel-core-elements/
· Schlossberg, M. (2016, July 4). Nike is facing unprecedented headwinds. Business Insider.
· Retrieved on April 28, 2019. From: https://www.businessinsider.com/nike-is-facingproblems-2016-6