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Background:Saturation in Korean Market:Only a few years ago, ramen is considered little more than just a powdadays consumers are pursuing health and diverse flavors. Therefore, noodle industry is accelerating in increasing market of well-being type noodles like dry noodle, cold-noodle, and rice noodle instead of original ramen. For example, there are Nongshim’s Doong-ji-nang-myun and Hoo-roo-rook noodle. These products succeeded in creating new demand from consumers. Since 2009, government has been trying to make people consume lots of rice. Thanks to this, many companies are launching noodles made of rice. Also, according to the trend of low-carbon and green industry, manufacturers and distributors have been making great effort to reduce packaging and earn eco-friendly image.Nowadays, the traditional belief in food industry that noodles are sold better during economic stagnation became true. Since 2008, noodles have shown growing sales. According to some research, 2008’s instant noodles market size was 1 trillion 700 billion won and 2009’s instant noodles market size was expected to be 1trillion 900 billion won, which is 11.8% higher than 2008. Not only because of stagnation, increased prices of substitute goods like sandwich and sam-gak-gim-bab also caused the instant noodles sale to increase.In Korean instant noodles market, there are 4 leading companies. They are Nongshim, Samyang, Otugi, and Yakurut(paldo). They are competing, launching new products, and competing with diverse marketing strategies. In 2008, Nongshim was the number one accounting 72% of the instant noodles market. Samyang was the second, 12.4%. i is 9.5% and Yakurut is 6.1%.

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본문내용

Saturation in Korean Market:
Only a few years ago, ramen is considered little more than just a powder soup that comes along with instant noodle in it. However, nowadays consumers are pursuing health and diverse flavors. Therefore, noodle industry is accelerating in increasing market of well-being type noodles like dry noodle, cold-noodle, and rice noodle instead of original ramen. For example, there are Nongshim’s Doong-ji-nang-myun and Hoo-roo-rook noodle. These products succeeded in creating new demand from consumers. Since 2009, government has been trying to make people consume lots of rice. Thanks to this, many companies are launching noodles made of rice. Also, according to the trend of low-carbon and green industry, manufacturers and distributors have been making great effort to reduce packaging and earn eco-friendly image.
Nowadays, the traditional belief in food industry that noodles are sold better during economic stagnation became true. Since 2008, noodles have shown growing sales

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