메타버스 플랫폼 서비스의 지속사용의도에 영향을 미치는 요인에 관한 연구 (A Study on Factors Affecting Intention to Continuous Use Metaverse Platform Service)

서지정보

· 발행기관 : 한국품질경영학회
· 수록지 정보 : 품질경영학회지 / 51권 / 1호 / 97 ~ 117페이지
· 저자명 : 김민지, 이승준, 최정일

초록

Purpose: The purpose of this study is to examine the factors affecting the intention to continue using the
metaverse platform service from the user's point of view.
Methods: The study conducted a survey of experienced people using Zepeto, Ifland, Gather Town, Zep, Roblox,
Fortnite, and Minecraft, which are virtual world types among metaverse types, and valid 415 data were analyzed
by SPSS (ver 22.0) and R (ver 4.1.0) program packages.
Results: As a result of empirical analysis, it was found that interactivity and social presence among the characteristics
of metaverse affected expectation confirmation, and sensory affordance and functional affordance
affected expectation confirmation as affordance factors. In addition, all four characteristics of metaverse,
reliability, playfulness, interactivity, and social presence, were found to have the greatest affect on perceived
usefulness, and it was analyzed that playfulness, social presence, and reliability were influenced in order.
The affordance factor was also found to have a positive effect on physical affordance, sensory affordance,
and functional affordance. This study was found that it had a positive effect on the relationship between
expectation confirmation and satisfaction and the relationship between perceived usefulness and satisfaction.
satisfaction was analyzed to lead to continuance intention.
Conclusion: This study is meaningful in that it examines the perspective of users who can be called customers
of metaverse platform services. Based on the results of this study, it is expected to have a significant effect
on the development of metaverse platform services not only on platform operators that provide metaverse
platform services but also on providers who plan events and education using metaverse platform services.

영어초록

Purpose: The purpose of this study is to examine the factors affecting the intention to continue using the
metaverse platform service from the user's point of view.
Methods: The study conducted a survey of experienced people using Zepeto, Ifland, Gather Town, Zep, Roblox,
Fortnite, and Minecraft, which are virtual world types among metaverse types, and valid 415 data were analyzed
by SPSS (ver 22.0) and R (ver 4.1.0) program packages.
Results: As a result of empirical analysis, it was found that interactivity and social presence among the characteristics
of metaverse affected expectation confirmation, and sensory affordance and functional affordance
affected expectation confirmation as affordance factors. In addition, all four characteristics of metaverse,
reliability, playfulness, interactivity, and social presence, were found to have the greatest affect on perceived
usefulness, and it was analyzed that playfulness, social presence, and reliability were influenced in order.
The affordance factor was also found to have a positive effect on physical affordance, sensory affordance,
and functional affordance. This study was found that it had a positive effect on the relationship between
expectation confirmation and satisfaction and the relationship between perceived usefulness and satisfaction.
satisfaction was analyzed to lead to continuance intention.
Conclusion: This study is meaningful in that it examines the perspective of users who can be called customers
of metaverse platform services. Based on the results of this study, it is expected to have a significant effect
on the development of metaverse platform services not only on platform operators that provide metaverse
platform services but also on providers who plan events and education using metaverse platform services.

참고자료

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