지식수준의 다양성과 네트워크 구조가 팀 창의성에 미치는 영향에 관한 종단분석 연구: 에이전트기반 모델링 기법을 중심으로 (Longitudinal Analysis Results from Investigating Team Creativity Patterns Based on Knowledge Diversity and Network Structures: Agent-Based Modeling Approach)

서지정보

· 발행기관 : 한국경영학회
· 수록지 정보 : 경영학연구 / 39권 / 6호 / 1539 ~ 1557페이지
· 저자명 : 이건창, 최도영, 서영욱

초록

조직의 성과향상 및 혁신의 원천으로서 팀 창의성의 향상이 강조되고 있으며, 이에 따라 팀 창의성의 영향요인에 대한 연구들이 활발히 이루어지고 있다. 본 논문에서는 팀 창의성의 영향요인 중 팀 구성원의 지식수준의 다양성과 네트워크 구조 - 연결정도 중심성과 구조적 공백 - 가 시간의 흐름에 따라 팀 창의성에 어떻게 영향을 미치는 지를 에이전트기반 모델링 기법을 이용하여 분석하였다. 분석결과 개인 지식수준의 다양성 및 네트워크 구조 모두 팀 창의성에 중요한 영향을미치는 것을 확인하였다. 그러나, 시간의 경과에 따른 장기적인 관점에서는 네트워크의 구조에 따라 상이한 패턴을 보이는 것을 확인할 수 있었다. 이를 통하여, 장기적 관점에서는 팀의 네트워크 구조가 개인의 지식수준의 다양성 보다 팀 창의성의 수준에 더 많은 영향을 미친다는 것을 확인할 수 있었다.

영어초록

Creativity management has remained one of hot issues in the realm of management studies.
However, previous studies about creativity were divided into several kinds of approaches such as personal traits, network approach, etc. Creativity can be described as an individual creativity,team creativity, and organizational creativity in the context of organization. Since individuals are working under a team, and organizational creativity is a result of team creativity, team creativity has been at the center of debates regarding how to improve corporate performance.
Though many approaches were proposed to tackle the team creativity research issues, this study adopts a network structure approach which assumes that the network structure formulated by interrelationships among team members decide individuals’ position in the complicated network, and their performance due to varying quality of information flow and information diversity. Typical examples of network structure under consideration in this study are degree centrality and structural hole. Research framework proposed in this study is composed of hypotheses saying that (1) diversity of individual knowledge will be in a positive relationship with team creativity, (2) degree centrality implying how much individuals take central position at the network will affect team creativity positively, and (3) structural hole will have a positive influence on team creativity. Structural holes in social structure are buffers like an insulator in an electric circuit. The structural hole between two groups does not mean that people in the groups are unaware of one another. It only means that the people are focused on their own activities such that they do not attend to the activities of people in the other group. In other words, structural holes are an opportunity to broker the flow of information between people,and control the projects that bring together people from opposite sides of the hole.
To prove the validity of the research hypotheses, we adopted ABM (agent-based modeling)simulation rather than questionnaire survey method because we want to investigate the long-term patterns of team creativity in response to individual knowledge (diversity), degree centrality, and structural hole. For the sake of ABM experiments, Netlogo language was used to build up a prototype named ABCS (Agent-Based Creativity Simulator). Simulation results from ABCS revealed that team creativity shows an inverted-U pattern as time dimension is expanded in the long run. Especially, in the long run view, network structures such as degree centrality and structural hole have more impact on team creativity than individual knowledge itself.

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