전국생활체육대회 참가자의 참여동기와 참여결정요인과의 관계 (The Effect of Participants Decision Element on Participants Motivation in the National Life Athletic Meet)

서지정보

· 발행기관 : 한국사회체육학회
· 수록지 정보 : 한국사회체육학회지 / 37호 / 1733 ~ 1744페이지
· 저자명 : 최종필

초록

This study was initiated to analyze a national life athletic meet participants' consumer behaviors
In effectively accomplishing such ultimate purpose of study, this study attempted to investigate
the causal relationships among participation motives, decision elements, The survey was conducted
during June and July in 2007, and questionnaires, on the basis of convenient sampling method,
were distributed to a total of 600 sport event participants from 3 different a national life athletic
meet.
The instruments utilized in this study were created on previous research that dealt with factors
and items relative to national life athletic meet participants' consumer behaviors and they were
validated through content validity evidence. After deleting incomplete ones, a total of 573
questionnaires were analyzed through descriptive statistics such as frequency, and multiple
regression analysis Accordingly, following findings were derived from this study.
First, statistical significance existed in the differences of participation motives, including health
promotion, family relation, entertainment, interpersonal relation, extrication and fresh experience, in
terms of demographic characteristics.
Second, statistical significance existed in the differences of selection attributes, such as benefit,
cost, facility, image and transportation except service, in terms of demographic characteristics.
Third, among six factors of participation motives, only fresh experience, entertainment and
family bond factors had significant effects on selection attributes.
Fourth, only two factors such as entertainment and family bond significant effects on customer
satisfaction of sport event participants. Fifth, only two factors such as health promotion and
entertainment had significant effects on repurchase behaviors of sport event participants.
Sixth, among six factors of selection attributes, participation benefit, host city's image, service,
transportation and facility factors had significant effects on customer satisfaction of sport event
participants.
Seventh, only three factors such as host city's image, service and cost factors had significant
effects on repurchase behaviors of sport event participants.

영어초록

This study was initiated to analyze a national life athletic meet participants' consumer behaviors
In effectively accomplishing such ultimate purpose of study, this study attempted to investigate
the causal relationships among participation motives, decision elements, The survey was conducted
during June and July in 2007, and questionnaires, on the basis of convenient sampling method,
were distributed to a total of 600 sport event participants from 3 different a national life athletic
meet.
The instruments utilized in this study were created on previous research that dealt with factors
and items relative to national life athletic meet participants' consumer behaviors and they were
validated through content validity evidence. After deleting incomplete ones, a total of 573
questionnaires were analyzed through descriptive statistics such as frequency, and multiple
regression analysis Accordingly, following findings were derived from this study.
First, statistical significance existed in the differences of participation motives, including health
promotion, family relation, entertainment, interpersonal relation, extrication and fresh experience, in
terms of demographic characteristics.
Second, statistical significance existed in the differences of selection attributes, such as benefit,
cost, facility, image and transportation except service, in terms of demographic characteristics.
Third, among six factors of participation motives, only fresh experience, entertainment and
family bond factors had significant effects on selection attributes.
Fourth, only two factors such as entertainment and family bond significant effects on customer
satisfaction of sport event participants. Fifth, only two factors such as health promotion and
entertainment had significant effects on repurchase behaviors of sport event participants.
Sixth, among six factors of selection attributes, participation benefit, host city's image, service,
transportation and facility factors had significant effects on customer satisfaction of sport event
participants.
Seventh, only three factors such as host city's image, service and cost factors had significant
effects on repurchase behaviors of sport event participants.

참고자료

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