소비자의 인터넷 건강정보 활용에 영향을 미치는 요인 (Factors Affecting ComsumerKs Usage of Health Information on the Internet)

서지정보

· 발행기관 : 대한예방의학회
· 수록지 정보 : 예방의학회지 / 41권 / 4호 / 241 ~ 248페이지
· 저자명 : 박종혁, 이진석, 장혜정, 김윤

초록

Objectives : The purpose of the study was to identify a
gap between consumer characteristics and utilization of
health information on the Internet.
Methods : A telephone survey of nationally representative
samples was conducted using structured questionnaires,
and 1,000 of the 1,189 responses obtained were
included in our analysis. The following variables were
included in the analysis as potential predictors of health
information use on the Internet: predisposing factors such
as gender, age, and education status; enabling factors
such as region and monthly household income; consumer
need for health information; and attitude to health. Multiple
logistic regression analysis was used to evaluate the
association between utilization rate and the potential
predictors.
Results : Thirty-nine percent of consumers had obtained
health information on the Internet over a one-year period.
The utilization rates were higher for consumers who were
young, educated, worked in the office setting, had higher
incomes, wanted health information, and were able to use
the Internet. The utilization rate was 5.35 times higher in
the younger group (20-30 years) than in the elderly group
(95% CI=2.21-12.97); 2.21 times higher for office workers
than for manual workers (95% CI=1.16-4.20); 3.61 times
higher for college graduates than for middle school
graduates and below (95% CI=1.07-11.59); 1.99 times
higher for people with monthly household incomes over
3,000,000 won than for those with monthly household
incomes below 1,500,000 won (95% CI=1.01-3.92).
Conclusions : There needs to be a paradigm shift, with
consideration of not only Internet accessibility in the digital
age, but also consumer ability and attitudes toward
utilization of health information.

영어초록

Objectives : The purpose of the study was to identify a
gap between consumer characteristics and utilization of
health information on the Internet.
Methods : A telephone survey of nationally representative
samples was conducted using structured questionnaires,
and 1,000 of the 1,189 responses obtained were
included in our analysis. The following variables were
included in the analysis as potential predictors of health
information use on the Internet: predisposing factors such
as gender, age, and education status; enabling factors
such as region and monthly household income; consumer
need for health information; and attitude to health. Multiple
logistic regression analysis was used to evaluate the
association between utilization rate and the potential
predictors.
Results : Thirty-nine percent of consumers had obtained
health information on the Internet over a one-year period.
The utilization rates were higher for consumers who were
young, educated, worked in the office setting, had higher
incomes, wanted health information, and were able to use
the Internet. The utilization rate was 5.35 times higher in
the younger group (20-30 years) than in the elderly group
(95% CI=2.21-12.97); 2.21 times higher for office workers
than for manual workers (95% CI=1.16-4.20); 3.61 times
higher for college graduates than for middle school
graduates and below (95% CI=1.07-11.59); 1.99 times
higher for people with monthly household incomes over
3,000,000 won than for those with monthly household
incomes below 1,500,000 won (95% CI=1.01-3.92).
Conclusions : There needs to be a paradigm shift, with
consideration of not only Internet accessibility in the digital
age, but also consumer ability and attitudes toward
utilization of health information.

참고자료

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