배양육에 대한 소비자 인식 및 지불의사 분석 (Analysis of Consumer Perceptions and Willingness to Pay for Cultured Meat)

서지정보

· 발행기관 : 한국농수산대학교 국제농업교육센터
· 수록지 정보 : 현장농수산연구지 / 26권 / 4호 / 48 ~ 56페이지
· 저자명 : 노지영, 김건아

초록

As one of the measures to solve the food security problem that emerges as the global population continues to increase, research on future alternative foods such as alternative proteins is being actively conducted. Among them, cultured meat is the only substitute for animal protein, and technological development and related research are currently being conducted in many countries. However, the field of cultured meat is still in its infancy, and most of the studies are conducted in the direction of technology, institutional, and ethical. Therefore, this study attempted to understand consumers and lay the foundation for data of related studies through a survey on consumers' awareness of cultured meat and a study on their intention to pay. As a result of major studies, it was possible to grasp the lack of consumer awareness of cultured meat, the necessity of forming an appropriate price, and the importance of providing information such as the production process. Accordingly, it was possible to derive the necessity of expanding the information provision method, branding, and marketing strategy.

영어초록

As one of the measures to solve the food security problem that emerges as the global population continues to increase, research on future alternative foods such as alternative proteins is being actively conducted. Among them, cultured meat is the only substitute for animal protein, and technological development and related research are currently being conducted in many countries. However, the field of cultured meat is still in its infancy, and most of the studies are conducted in the direction of technology, institutional, and ethical. Therefore, this study attempted to understand consumers and lay the foundation for data of related studies through a survey on consumers' awareness of cultured meat and a study on their intention to pay. As a result of major studies, it was possible to grasp the lack of consumer awareness of cultured meat, the necessity of forming an appropriate price, and the importance of providing information such as the production process. Accordingly, it was possible to derive the necessity of expanding the information provision method, branding, and marketing strategy.

참고자료

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