패션산업에 나타난 콜라보레이션 최신 경향 연구: 2012-2013년 사례를 중심으로 (A Study on Latest Trend of Collaboration Appearing in Fashion Industry: Focused on Cases in 2012-2013)

서지정보

· 발행기관 : 한국패션비즈니스학회
· 수록지 정보 : 패션 비즈니스 / 18권 / 2호 / 95 ~ 112페이지
· 저자명 : 박유리, 조경숙

초록

This study analyzed the type and item of collaboration, national form and purpose_ofcollaboration in both the domestic and foreign fashion industries in oder to study the trend ofcollaboration that has appeared in a the field of the recent fashion industry. The analysisfocused on 221 collaboration cases from designers in the domestic and foreign fashionindustries during the period of January 2012 to December 2013. The cases were collected andanalyzed focusing on publications related to newspapers on fashion, internet articles on fashioninformation sites etc. According to the results of the study, the characteristics of collaborationshown in the recent fashion industry are as follows. First, it can be observed that a portion ofcollaboration in the two different industries was very high. Second, through the high portion ofcases where collaboration between foreign companies was made, it could be found that theworld fashion market is enormous: moreover, domestic brands tended to borrow foreign brandimages. Third, it was known that fashion companies are very interested in establishing a positivecompany image and sharing feeling with consumers by implementing collaboration in oder toappeal to consumers‘ emotions. Therefore, it shoud be done an effective collaboration implementfor the development of fashion industry that an understanding of partner, a study of fashionimage through development item, an established image foundation of domestic brand, a correctanalysis for reflecting artistic image, an effective collaboration implement for the development offashion industry.

영어초록

This study analyzed the type and item of collaboration, national form and purpose_ofcollaboration in both the domestic and foreign fashion industries in oder to study the trend ofcollaboration that has appeared in a the field of the recent fashion industry. The analysisfocused on 221 collaboration cases from designers in the domestic and foreign fashionindustries during the period of January 2012 to December 2013. The cases were collected andanalyzed focusing on publications related to newspapers on fashion, internet articles on fashioninformation sites etc. According to the results of the study, the characteristics of collaborationshown in the recent fashion industry are as follows. First, it can be observed that a portion ofcollaboration in the two different industries was very high. Second, through the high portion ofcases where collaboration between foreign companies was made, it could be found that theworld fashion market is enormous: moreover, domestic brands tended to borrow foreign brandimages. Third, it was known that fashion companies are very interested in establishing a positivecompany image and sharing feeling with consumers by implementing collaboration in oder toappeal to consumers‘ emotions. Therefore, it shoud be done an effective collaboration implementfor the development of fashion industry that an understanding of partner, a study of fashionimage through development item, an established image foundation of domestic brand, a correctanalysis for reflecting artistic image, an effective collaboration implement for the development offashion industry.

참고자료

· 없음