국내 온라인 쇼핑몰에서 공연 입장권 구매 시 결정요인 (A Study of Factors Affecting Decision-Making at the Time ofPurchase of Internet Shopping Malls)

서지정보

· 발행기관 : 한국사회체육학회
· 수록지 정보 : 한국사회체육학회지 / 32호 / 433 ~ 441페이지
· 저자명 : 설민신, 최현주

초록

The goal of this study is to analyze the factors related to customer satisfaction in the customers experienced in purchase at on-line shopping malls. More specifically, this study aims to extract the factors for customer satisfaction in the on-line circumstances of users and thus know how the factors are related to actual purchasers and which of them has more influences on the customer satisfaction. The aim of this study is to analyze the factors for realizing customer satisfaction, with the customers of internet shopping malls targeted. For the purpose of this goal, it is examined to which degree influences are had on customer satisfaction by convenience, site design, product variety and information provision through the prior studies of customer satisfaction and internet shopping malls. I am first, As for six kinds of hypotheses of a study of a book, it was adopted all. In other words, Purchasing expense, Site reliability, A site design, Reporting characteristics, Article variety, I appeared in what I had influence that I paid attention to purchasing decision in order of usableness of a site on.
The hypothesis is adopted that convenience will have a significant influence on the satisfaction of shopping mall users. The hypothesis is adopted that site design will have significant influences on the satisfaction of internet shopping mall users. Recently, the neat composition of shopping sites has the most significant influences on the satisfaction of consumers in forties and fifties, major customers in e-shopping, since anyone can use internet shopping malls thanks to the recent activation of ultrahigh-speed communication, etc in Korea. The hypothesis is adopted that product variety will have a significant influence on the satisfaction of shopping mall users. Some of internet shopping malls are equipped with only goods of specific brands and limited selection. This will be sure to negatively affect the satisfaction of shopping mall users.
Recently, the neat composition of shopping sites has the most significant influences on the satisfaction of consumers in forties and fifties, major customers in e-shopping, since anyone can use internet shopping malls thanks to the recent activation of ultrahigh-speed communication, etc in Korea. The hypothesis is adopted that product variety will have a significant influence on the satisfaction of shopping mall users. Some of internet shopping malls are equipped with only goods of specific brands and limited selection. This will be sure to negatively affect the satisfaction of shopping mall users. Also, internet shopping malls must make efforts to meet the customers' expectations by the precise prediction of demand and the quick preparation of stock. The hypothesis is adopted that information provision will have significant influences on the satisfaction of internet shopping mall users. It seems that some internet shopping malls open the moving animation shopping corners, thus alleviating the anxiety for e-shopping caused by limited information. Also, the accurate and abundant information by internet shopping malls is a factor which has considerably significant influences on customer satisfaction. This suggests that internet shopping malls must provide consumers with necessary information by renewing the contents on a periodical basis. The internet consumers worry over payment, delivery and returnability even after deciding purchase, so it is important to construct the shopping site reliable in the whole process of shopping by providing the precise information.

영어초록

The goal of this study is to analyze the factors related to customer satisfaction in the customers experienced in purchase at on-line shopping malls. More specifically, this study aims to extract the factors for customer satisfaction in the on-line circumstances of users and thus know how the factors are related to actual purchasers and which of them has more influences on the customer satisfaction. The aim of this study is to analyze the factors for realizing customer satisfaction, with the customers of internet shopping malls targeted. For the purpose of this goal, it is examined to which degree influences are had on customer satisfaction by convenience, site design, product variety and information provision through the prior studies of customer satisfaction and internet shopping malls. I am first, As for six kinds of hypotheses of a study of a book, it was adopted all. In other words, Purchasing expense, Site reliability, A site design, Reporting characteristics, Article variety, I appeared in what I had influence that I paid attention to purchasing decision in order of usableness of a site on.
The hypothesis is adopted that convenience will have a significant influence on the satisfaction of shopping mall users. The hypothesis is adopted that site design will have significant influences on the satisfaction of internet shopping mall users. Recently, the neat composition of shopping sites has the most significant influences on the satisfaction of consumers in forties and fifties, major customers in e-shopping, since anyone can use internet shopping malls thanks to the recent activation of ultrahigh-speed communication, etc in Korea. The hypothesis is adopted that product variety will have a significant influence on the satisfaction of shopping mall users. Some of internet shopping malls are equipped with only goods of specific brands and limited selection. This will be sure to negatively affect the satisfaction of shopping mall users.
Recently, the neat composition of shopping sites has the most significant influences on the satisfaction of consumers in forties and fifties, major customers in e-shopping, since anyone can use internet shopping malls thanks to the recent activation of ultrahigh-speed communication, etc in Korea. The hypothesis is adopted that product variety will have a significant influence on the satisfaction of shopping mall users. Some of internet shopping malls are equipped with only goods of specific brands and limited selection. This will be sure to negatively affect the satisfaction of shopping mall users. Also, internet shopping malls must make efforts to meet the customers' expectations by the precise prediction of demand and the quick preparation of stock. The hypothesis is adopted that information provision will have significant influences on the satisfaction of internet shopping mall users. It seems that some internet shopping malls open the moving animation shopping corners, thus alleviating the anxiety for e-shopping caused by limited information. Also, the accurate and abundant information by internet shopping malls is a factor which has considerably significant influences on customer satisfaction. This suggests that internet shopping malls must provide consumers with necessary information by renewing the contents on a periodical basis. The internet consumers worry over payment, delivery and returnability even after deciding purchase, so it is important to construct the shopping site reliable in the whole process of shopping by providing the precise information.

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