입점 브랜드에 입각한 도심형 엔터테인먼트센터 임대료 결정요인의 중요도에 관한 연구 (A Study on Importance of Rent Determinants in the Tenant Side for Urban Entertainment Center)

서지정보

· 발행기관 : 한국부동산학회
· 수록지 정보 : 부동산학보 / 56호 / 193 ~ 206페이지
· 저자명 : 송진욱, 김재환, 이상엽

초록

1. CONTENTS

(1) RESEARCH OBJECTIVES Locally, led by Lotte World, various facilities were opened or under preparation to open. But rent of commercial building, in which the rent of interior complex commercial facility has a closed characteristics in verification or collection of information compare to other properties of lease. Also, the rent of commercial building contains various elements affecting rent payment capability such as brand recognition, type of business, owner of operation, related to operational profit which became a risk factor to the position of business owner or investor. It has been seen many examples in the commercial facilities that got into trouble quite a long period after completion of building even if its location and surrounding environment was satisfactory.
Two major reasons can be counted to such failure of commercial facilities. First, the development system interested only in the initial sale and ignores the operation after completion. Second, physical spatial configuration of commercial facility that didn’t reflect tenant’s view & requirement of tenant, the final end users and its operation method after completion. Only recently, an increased interest by project stakeholder could be noticed whether or not tenant enter the shop or its configuration and it is quite fortunate and encouraging to specifically check it and listen from the beginning of the project.
(2) RESEARCH METHOD The factors affecting the characteristics of Urban Entertainment Centers (UEC) and the evaluation methodology on making have been defined based on prior literature review. Based on which, the weights of factors in categorized level were determined based on the Analytic Hierarchy Process and Fuzzy theory based on Expert Choice 2000 with Excel.
(3) RESEARCH FINDING In this study, it was analyzed the Tenant side in determining rent of the tenant being final user getting focused on success or failure of UEC. There would have its primary significance as being the role of empirical material in attracting qualified tenant from project planning & all stage of UEC and has its secondary significance to contribute to the preparation of reasonable standard of rent through empirical analysis upon establishing the standard of rent of UEC yet lack of research and objective standard.
2. RESULTS It is judged that additional study appears to be necessary in the perspective of brands other than fashion goods eventually, it plans to be studied persistently while practicing concerning the method capable to reflect effectively to overall business through in depth review regarding various view points of respective parties of the commercial complex in order to grow as a professional in the field of commercial facilities.

영어초록

1. CONTENTS

(1) RESEARCH OBJECTIVES Locally, led by Lotte World, various facilities were opened or under preparation to open. But rent of commercial building, in which the rent of interior complex commercial facility has a closed characteristics in verification or collection of information compare to other properties of lease. Also, the rent of commercial building contains various elements affecting rent payment capability such as brand recognition, type of business, owner of operation, related to operational profit which became a risk factor to the position of business owner or investor. It has been seen many examples in the commercial facilities that got into trouble quite a long period after completion of building even if its location and surrounding environment was satisfactory.
Two major reasons can be counted to such failure of commercial facilities. First, the development system interested only in the initial sale and ignores the operation after completion. Second, physical spatial configuration of commercial facility that didn’t reflect tenant’s view & requirement of tenant, the final end users and its operation method after completion. Only recently, an increased interest by project stakeholder could be noticed whether or not tenant enter the shop or its configuration and it is quite fortunate and encouraging to specifically check it and listen from the beginning of the project.
(2) RESEARCH METHOD The factors affecting the characteristics of Urban Entertainment Centers (UEC) and the evaluation methodology on making have been defined based on prior literature review. Based on which, the weights of factors in categorized level were determined based on the Analytic Hierarchy Process and Fuzzy theory based on Expert Choice 2000 with Excel.
(3) RESEARCH FINDING In this study, it was analyzed the Tenant side in determining rent of the tenant being final user getting focused on success or failure of UEC. There would have its primary significance as being the role of empirical material in attracting qualified tenant from project planning & all stage of UEC and has its secondary significance to contribute to the preparation of reasonable standard of rent through empirical analysis upon establishing the standard of rent of UEC yet lack of research and objective standard.
2. RESULTS It is judged that additional study appears to be necessary in the perspective of brands other than fashion goods eventually, it plans to be studied persistently while practicing concerning the method capable to reflect effectively to overall business through in depth review regarding various view points of respective parties of the commercial complex in order to grow as a professional in the field of commercial facilities.

참고자료

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