Psychological and behavioral performance of female players under the background of feminism - Honor of Kings

서지정보

· 발행기관 : 한국만화애니메이션학회
· 수록지 정보 : 만화애니메이션연구 / 63호 / 335 ~ 368페이지
· 저자명 : 주아기, 유산산, 이종윤

초록

MOBA games are a very popular genre of games. Honor of Kings has the advantages of both MOBA and mobile games. In 2017, it had over 100 million female players. As a very successful game in the Chinese market, how this game attracts so many female players is explored in this study. From the perspective of feminist theory, it is necessary to understand the experience of female player in this game. How the experience of female player is reflected in the design of the game and how it is connected with the market is of promoting significance to the development of the entire game industry. Therefore, through interviews with 15 females, this study draws the following conclusions: 1. Female players tend to choose female characters in games. This has to do with the character’s “external beauty” factor. 2. Because the gender of certain characters in the game is more suitable for women, it has created a public stereotype that women only play the position of “Mage” or “Support”. 3. It is not only male players who discriminate against female players in the game. Female player also denies her abilities. 4. Female players have different views on whether they enjoy privileges or help in the game because of their gender. The associated with the different modes of game. 5. When female players are subjected to gender discrimination and abuse, they will resist. 6. Honor of Kings tries to balance the gender ratio and fairness in its games, such as establishing a reporting system and developing multiple game modes for players to choose from. 7. The game is more female-friendly when it comes to hero image design. The beautiful skin attracted a large number of female users and brought in a lot of money for the game. The results of this research can help the game to improve better and provide some learning and reference significance for other similar games in the aspects of character positioning, character design, fair system and game competition mode.

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