SNS 관광정보 품질의 중요도 및 만족도에 관한 연구 - 여행업 종사자를 중심으로 - (A Study on the Importance and Satisfaction of SNS Tourism Information Quality - Focused on travel agents' employees -)

서지정보

· 발행기관 : 한국호텔관광학회
· 수록지 정보 : 호텔관광연구 / 17권 / 4호 / 397 ~ 416페이지
· 저자명 : 임형택, 곽대영

초록

With the advent of smart phone, the SNS(Social Network Service) is being widely used due to its ability to acquire information regardless of time and place. In this context, tourism information plays a crucial role in provoking tourism motivation, which essentially entails when deciding tourism actions. Therefore, it is necessary to comprehend the quality metrics and analyze the importance and satisfaction of it.
This research was surveyed on personnels in the upper 50 travel agency in 2014 sales record who had utilized or collected tourism information through SNS. We researched about the importance and satisfaction based on SNS tourism quality measurement category. After that, we analyzed each categories' importance and satisfaction in accordance with subjects information usage attribute. Finally, we carried out positive verification on the primary factors which influences the satisfaction of the category in order to comprehensively analyze the recognition of SNS tourism quality.
In general, people value the content itself rather then the formation of relationship or communication with other people when searching for tourism information. Furthermore, search on the way of offering a easier and more convenient SNS tourism information is essential. Thus, the related businesses will need to seek the channel in which consumers will feel further convenience and facility through the SNS.

영어초록

With the advent of smart phone, the SNS(Social Network Service) is being widely used due to its ability to acquire information regardless of time and place. In this context, tourism information plays a crucial role in provoking tourism motivation, which essentially entails when deciding tourism actions. Therefore, it is necessary to comprehend the quality metrics and analyze the importance and satisfaction of it.
This research was surveyed on personnels in the upper 50 travel agency in 2014 sales record who had utilized or collected tourism information through SNS. We researched about the importance and satisfaction based on SNS tourism quality measurement category. After that, we analyzed each categories' importance and satisfaction in accordance with subjects information usage attribute. Finally, we carried out positive verification on the primary factors which influences the satisfaction of the category in order to comprehensively analyze the recognition of SNS tourism quality.
In general, people value the content itself rather then the formation of relationship or communication with other people when searching for tourism information. Furthermore, search on the way of offering a easier and more convenient SNS tourism information is essential. Thus, the related businesses will need to seek the channel in which consumers will feel further convenience and facility through the SNS.

참고자료

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