2단계 자료포락분석을 통한 프로야구단의 상대적 효율성 분석 연구 (A Study on the Relative Efficiency of Korean Professional Baseball Teams Using Two-Stage Data Envelopment Analysis)

서지정보

· 발행기관 : 한국체육과학회
· 수록지 정보 : 한국체육과학회지 / 33권 / 1호 / 227 ~ 237페이지
· 저자명 : 장경호, 김덕용, 이현섭, 강현민

초록

The purpose of this study was to evaluate the relative managerial efficiency of 10 Korean professional baseball teams using two-stage data envelopment analysis(two-stage DEA). To analyze the relative efficiency, the player salary, regular season teams wins, and attendance were used as input, mediating, and output variables, respectively. The data were analyzed with the two-stage DEA using R program.
The results of this study were as follows; First, KT was measured as a highly efficient team in the 2015 season, and LG was measured as highly efficient in the 2016-2019 and 2022 seasons. Second, Doosan, Hanwha, KIA, LG, Lotte, Samsung, SSG Should enhance output wins compare input player salary, While Kiwoom, NC, KT Should enhance the managerial efficiency by increasing the number of game attendance. From an overall perspective the relative efficiency of Korean professional baseball teams has been decreased in recent years, largely due to declining the number of attendance. It’s worth noting, especially for the 2022 season, that despite the return to normalcy following the end of the pandemic, the attendance has not been recovered to pre-COVID-19 levels as quickly as professional sports in the US or Europe. Therefore, in order to improve managerial efficiency, Korean professional baseball teams will need to develop active marketing strategies to increase the influx of spectators into stadiums, as well as effort to create and actively promote a hygienic and safe game viewing environment.

영어초록

The purpose of this study was to evaluate the relative managerial efficiency of 10 Korean professional baseball teams using two-stage data envelopment analysis(two-stage DEA). To analyze the relative efficiency, the player salary, regular season teams wins, and attendance were used as input, mediating, and output variables, respectively. The data were analyzed with the two-stage DEA using R program.
The results of this study were as follows; First, KT was measured as a highly efficient team in the 2015 season, and LG was measured as highly efficient in the 2016-2019 and 2022 seasons. Second, Doosan, Hanwha, KIA, LG, Lotte, Samsung, SSG Should enhance output wins compare input player salary, While Kiwoom, NC, KT Should enhance the managerial efficiency by increasing the number of game attendance. From an overall perspective the relative efficiency of Korean professional baseball teams has been decreased in recent years, largely due to declining the number of attendance. It’s worth noting, especially for the 2022 season, that despite the return to normalcy following the end of the pandemic, the attendance has not been recovered to pre-COVID-19 levels as quickly as professional sports in the US or Europe. Therefore, in order to improve managerial efficiency, Korean professional baseball teams will need to develop active marketing strategies to increase the influx of spectators into stadiums, as well as effort to create and actively promote a hygienic and safe game viewing environment.

참고자료

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