축제 프로그램 참가자의 문화적 동기가 관람객 만족도 및 재방문의도에 미치는 영향 연구 (A Study on the Effect of Visitors' Satisfaction on and Revisiting Intentions by the Cultural Motivation of Festival Program Participants)

서지정보

· 발행기관 : 사단법인 한국비즈니스이벤트컨벤션학회
· 수록지 정보 : 이벤트컨벤션연구 / 4권 / 2호 / 109 ~ 130페이지
· 저자명 : 엄상용

초록

Many festival programs were developed in local government and carried it out, and it was good, and it was performed by small investment and could start regional promotions effectively and the effect such as image raised of the local autonomy group head in economical effect, and it was an most preferred activation program.
In addition, I carried out the study that it was the important element which the cultured same period worshiped you while a cultural desire maximized it, and participated in an experience program of the national and depended, and to help a successful festival.
It was investigated that I had influence that the cultural participation synchronization of the findings Festival program paid attention to satisfaction and the revisit inquiry. Though I make a successful festival by raising the satisfaction of a participating view visitor so that what strengthen a cultural motive in a future festival experience and a program worships, and guiding re-visit to here in the future, it will be an important factor. In addition, it is the method that had better try a genre of the culture that is various so that it is a main factor that show a genre of particularly new culture by the method how it is effective way to strengthen view and an experience program.

영어초록

Many festival programs were developed in local government and carried it out, and it was good, and it was performed by small investment and could start regional promotions effectively and the effect such as image raised of the local autonomy group head in economical effect, and it was an most preferred activation program.
In addition, I carried out the study that it was the important element which the cultured same period worshiped you while a cultural desire maximized it, and participated in an experience program of the national and depended, and to help a successful festival.
It was investigated that I had influence that the cultural participation synchronization of the findings Festival program paid attention to satisfaction and the revisit inquiry. Though I make a successful festival by raising the satisfaction of a participating view visitor so that what strengthen a cultural motive in a future festival experience and a program worships, and guiding re-visit to here in the future, it will be an important factor. In addition, it is the method that had better try a genre of the culture that is various so that it is a main factor that show a genre of particularly new culture by the method how it is effective way to strengthen view and an experience program.

참고자료

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