아로마 에센셜 오일을 활용한 마사지 이용 고객의 만족도 영향요인 (Factors Influencing Customer Satisfaction Using Aroma Essential Oil Massage)

서지정보

· 발행기관 : 국제보건미용학회
· 수록지 정보 : 국제보건미용학회지 / 16권 / 3호 / 117 ~ 127페이지
· 저자명 : 조현주, 권기한

초록

The purpose of this study is to investigate the factors affecting the satisfaction of massage using aroma essential oil and to determine whether there is a difference in the factors affecting satisfaction according to gender. For this purpose, data of 499 adults over the age of 20 who had received aroma essential oil massage were collected by quota sampling. The main research results are as follows. First, among the variables related to aroma essential oil massage about ‘satisfaction’ and ‘help for skin health’ only the perception was found to be different between men and women. second, variables related to aroma essential oil massage as a result of checking whether it affects satisfaction, ‘durability’ and ‘help for skin health’ was found to have an effect on satisfaction. Third, as a result of checking whether there is a difference in satisfaction influencing factors according to gender, it was found that for men, ‘duration’, ‘price perception’, ‘help for skin health’, ‘educational’, and ‘freedom of a spouse’ affect satisfaction. And for women, it was found that ‘duration’ and ‘help for skin health’ had an effect on satisfaction. Based on these results massage using aroma essential oils to improve satisfaction and secure customers different approaches depending on gender suggested to be applied.

영어초록

The purpose of this study is to investigate the factors affecting the satisfaction of massage using aroma essential oil and to determine whether there is a difference in the factors affecting satisfaction according to gender. For this purpose, data of 499 adults over the age of 20 who had received aroma essential oil massage were collected by quota sampling. The main research results are as follows. First, among the variables related to aroma essential oil massage about ‘satisfaction’ and ‘help for skin health’ only the perception was found to be different between men and women. second, variables related to aroma essential oil massage as a result of checking whether it affects satisfaction, ‘durability’ and ‘help for skin health’ was found to have an effect on satisfaction. Third, as a result of checking whether there is a difference in satisfaction influencing factors according to gender, it was found that for men, ‘duration’, ‘price perception’, ‘help for skin health’, ‘educational’, and ‘freedom of a spouse’ affect satisfaction. And for women, it was found that ‘duration’ and ‘help for skin health’ had an effect on satisfaction. Based on these results massage using aroma essential oils to improve satisfaction and secure customers different approaches depending on gender suggested to be applied.

참고자료

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